Small business owners looking for a boost for Small Business Saturday on Nov. 24 might want to add mobile outreach to their marketing mix. A recent report shows that mobile has surpassed online marketing as the most effective way to engage consumers.
For entrepreneurs, a few simple, inexpensive mobile marketing strategies and tools can be used to promote their businesses and bring in new customers.
Being ready for mobile customers will play an important role in the success of small businesses this holiday season. A mobile-optimized website gives consumers looking for more information a solid first impression of a business. Additionally, using click-to-call technology allows visitors to call the company directly from the website. With mobile Web searches increasingly resulting in phone calls to businesses, click-to-call allows consumers direct access to a sales person who can provide in-depth information on products or promotions.
SMS messaging is also one of the most effective ways to connect with both new and loyal customers. Small businesses can set up a system that allows patrons to opt in to receive text messages about special offers or services. Text messages also allow businesses to keep consumers interested with timely messages about holiday sales, coupons and new products after long after Small Business Saturday. All it takes is a simple “Text to (number)" and you can push out great information and specials for the business.
Small businesses can also use location-based apps to get customers in the door. Business owners using Foursquare can reward customers for shopping in-store while also encouraging them to share the news across any number of social networks. Apps like Foursquare turn existing customers into part of the mobile marketing strategy and help increase local brand awareness.
It’s clear that mobile is becoming critical to small businesses and adoption of mobile outreach is going to be expected by the consumer base.
Started by American Express and now in its third year, Small Business Saturday is a prime opportunity to grow the profile of a business and find new customers.
Let us know what mobile plans you have in store for your business for Small Business Saturday. Tweet your ideas to @VZWnews.