The superfast speed of 4G LTE has vastly improved the video experience for smartphone users helping bring about a boom in mobile video viewing, according to a report by Business Insider. In fact, 41 million people in the U.S. already watch video on their phones.
This increased demand for and consumption of mobile videos, photos and apps, requires a very different kind of smartphone display, one that offers a high-quality viewing experience. To adapt with the change in consumer usage habits, Active Matrix Organic Light-Emitting Diode (AMOLED) displays are being incorporated into smartphones.
AMOLED is a hybrid display technology made from organic materials that emit light when electricity is applied. The active matrix technology, which is the technology behind the addressing of pixels, leads to faster pixel switching response times and, ultimately, better picture quality in the form of brilliant colors and wide viewing angles.
Today, many smartphones still contain liquid-crystal displays (LCDs), but because AMOLED screens are self-emissive, there is no need for a backlight and filters as with LCDs, also allowing devices to be lighter and thinner with greater energy efficiency.
While this technology is used in televisions, tablets and smartphones, it’s the increasing use and advanced capabilities of smartphones that are driving the immense growth in AMOLED displays. Shipments of smartphones with AMOLED displays are forecast to reach more than 217 million units this year, a jump from last year’s 134 million. Samsung smartphones like the Galaxy S4 and Galaxy Note II feature a stunning Super AMOLED screen, a HD display and ultrafast response time.
With AMOLED displays, the future of the smartphone screen is more than bright.