02/16/2018|Verizon News Archives
We review the week. Our first over-the-air 5G call and Oath CEO Tim Armstrong on the competitive advertising space.
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Verizon conducted a successful over-the-air test on its millimeter wave spectrum. The test was registered using Nokia 5G network technology on a 5G NR prototype device provided by Qualcomm Technologies, Inc. Also at the NBA All-Star Weekend, Verizon will show off its 5G and augmented reality technology. Next, Oath CEO Tim Armstrong believes Oath is the perfect advertising platform solution; his response comes after Unilever CMO Keith Weed said Facebook and Google are not safe for big-brand advertisers.
The stories.
Unilever CMO Keith Weed sent a threat to Facebook and Google this week: Clean up your platforms or we’ll spend our advertising dollars elsewhere. Oath CEO Tim Armstrong wants to be that elsewhere.
Verizon is the first network provider to conduct an over-the-air call on a 3GPP-compliant 5G New Radio (NR) system using licensed spectrum. This successful test on Verizon’s millimeter wave spectrum.
Verizon and the NBA have set an expanded, multi-year partnership that will allow U.S. fans to buy and stream live, out-of-market games via NBA League Pass on Yahoo Sports and other Verizon media platforms.
