When Corporate Responsibility Embraces a Community's Green Goals

Verizon-sponsored electronics recycling rally in Florida welcomes local community’s participation

The first of nine electronics recycling rallies to be held at Verizon facilities around the country this year kicked off today at the company’s Temple Terrace, Fla., facility. Similar events held by Verizon in 2012 collected more than 531,000 pounds of e-waste, about the equivalent weight of 14 charter buses that was recycled and kept out of landfills.

Recycling rallies, which enable employees and members of the surrounding community to conveniently recycle household electronics items ranging from laptops to toasters to monitors and TVs, are part of Verizon’s broad commitment to help protect and preserve the environment. Verizon’s recycling rallies operate with a zero-landfill goal, meaning the materials will be reused or recycled so that they do not end up in a landfill. 

Today’s event drew a steady stream of local citizens from the surrounding area dropping off old TVs, computers, gaming consoles and small electronic appliances, among other items. It was a big success and sets the stage for subsequent rallies later this year in other markets including Albuquerque, N. Mex.; Wilmington, N.C.; Charleston, S.C.; and Ashburn, Va.