By Karen Zacharia
Verizon chief privacy officer
Consumers benefit and innovations flourish when there is one consistent consumer privacy framework that applies to all internet companies and users in the internet ecosystem. That is what Congress voted for this week.
Let’s set the record straight. Verizon does not sell the personal web browsing history of our customers. We don’t do it and that’s the bottom line.
We have two programs that use web browsing data — and neither of these programs involves selling customers’ personal web browsing history. Customers have a choice about participating in both programs. The Verizon Selects advertising program makes marketing to customers more personalized and useful — using de-identified information to determine which customers fit into groups that advertisers are trying to reach. The other program provides aggregate insights that might be useful for advertisers and other businesses.
In addition, existing laws and commitments we have made to our customers remain in place and serve to protect consumers. You can expect that we will continue operating as we currently do — providing customers with clear and complete information to help them decide what’s best for them.