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EMEA Group Marketing Manager

EMEA Group Marketing Manager| Marketing | Reading, BERK, UNITED KINGDOM

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Responsibilities

The purpose of this role is to be responsible for developing and delivering marketing programs, integrated campaigns, sales programs, and events.

Supporting the EMEA Sales function, the role is aligned with Sales management to drive the execution of market and sales plans, achievement of SOV and revenue objectives, and provide linkage between the sales and marketing organizations.

Reporting to the AVP Marketing EMEA in Reading, UK, you will work closely with sales management, field marketing, media relations and other key Verizon Business’ groups across the globe.

This mission should be approached in a selective way that aligns locally with market demand, standardizing and re-using Global approaches. This critical role will ensure that we are led by market-pull in our revenue generation activities rather than marketing-push, and that we focus on targeted activities with compelling themes that are affecting our customer’s businesses.

Role: Local Field Marketing Services

To develop and execute strategic marketing programs that build awareness of Verizon’s industry leading capabilities and drive demand within the target market. Manage acquisition and retention strategies, external communications and internal communications to Sales teams.

This includes:

  • In consultation with the local sales leaders, regional marketing teams and other relevant groups, define the target market and develop the sub-regional marketing plan.
  • Execute and deliver measurable marketing, demand generation and business development programs that lead to enhanced acquisition and retention outcomes, activity levels, funnel volume and account penetration.
  • Account Based Marketing activity – focus on a small number of high quality activities, report and manage on subsequent activity in a closed loop process to consistently and accurately drive effectiveness, measure and improve overall return on our investments.
  • Work with sales executives to align sales force and activities
  • Sponsor local sales alignment generally and field marketing integration including target customer activity
  • Build close relationships with sales management and work to internally position the marketing function as a trusted advisor to the local sales function.
  • Coordinate delivery of internal and external sales communications. Help shape product and solutions messages for optimum impact in the local market.
  • Develop supporting communications strategies and provide input, direction and advice to Sales teams and other marketing teams, as programs are developed - including preparation and development of presentations and/or other tools as required.
  • Use and contribute to Local Market analysis/Intelligence, including win reporting and references
  • Work with Sales to develop, manage and maintain a robust marketing database of customer contracts and prospects. Ensure the capture of key marketing data enable sales feedback through CRM processes.
  • Institute an EMEA relevant customer reference and case study program, encouraging Sales contribution.
  • Provide regional support to the Global GTM team in the development of a world-class Executive Briefing Centre.
  • Collaborate with the Global Marketing and International Leadership teams to establish an EMEA Customer Advisory Board for C-level contacts.
  • Improving the Vertical Ecosystem for EMEA; working with Global Vertical Leads and Sales Management to produce credible thought leadership content & messaging for designated verticals. This would include the development of an EMEA watering hole and virtual community with a clear vision, valuable assets and a practical $ focused approach.
  • Drive and manage marketing projects within budget, in accordance to timeframes, and ensure target project goals are achieved. Measure the impact and performance of initiatives and provide timely measurement/KPI reports.
  • Work with International media relations team to provide input into local outreach plans. Ensure media activities are aligned with the marketing plan. Drive Customer advocacy programs with media team support.
  • Manage Verizon vendors as required to ensure service value is maximized.

Benefits:

  • These quantitative factors will be used to assess the candidate’s performance and to support the business’ ongoing investment in this role.
  • Drive incremental value:
    • Improved win rate from more focused activities.
    • Maintain the asset value of the customer database through more measured communication and interaction
    • Help set direction in sales and go to market activity through the conclusions drawn from aligning Filed Marketing activities
  • Proactive and timely response to management of marketing initiatives and issues.
  • The number of successful marketing campaigns, communications issued and projects delivered.
  • Satisfaction level of Verizon internal key stakeholders and external customers.
  • Retention and acquisition KPI’s, return on investment.
  • Ability to build effective relationships with cross-functional teams, partners and suppliers.


Qualifications

Education Requirement: Bachelor’s degree (B.S.) minimum or equivalent

Required Experience: Proven experience in a marketing, and business development environment.

Skills Specific to the role:

  • Degree in business, marketing or a related field of study.
  • Experience in B2B marketing within a telecommunications / IT technology related field - specific global telecommunications experience will be viewed favorably.
  • Understands and can demonstrate competency working with different marketing media and methodologies. Campaign development and implementation skills.
  • Excellent understanding of EMEA and UK market place. Excellent interpersonal skills - experience working in a multi-cultural team within EMEA.
  • Strong relationship management, communication and presentation skills.
  • Superior written and verbal communication skills. Aptitude for networking and developing cross functional relationships.
  • Communicates effectively with internal and external customers. Leads multiple initiatives concurrently in accordance with budget and time constraints. Excellent project management skills.
  • Self motivated, creative and lateral thinker who can work independently in a virtual team environment.
  • Can be flexible with respect to work commitments.

Typical Profile Requirements:

  • Leader and orchestrator, persuasive and respected
  • Anticipating industry trends and creating strategies that contribute to the achievement of organization-wide objectives. Taking a big picture view and considering the impact of strategies/actions upon internal and external stakeholders, the organization, and the industry.
  • Establishing shared goals/objectives and inspiring goal-directed action. Recognizing, rewarding and celebrating good performance. Leading by example.
  • Initiating and leading change. Helping others adapt to change in order to improve processes and better satisfy internal and external customers.
  • Proactively identifying and understanding the behaviors, requirements, and values of internal and external customers. Developing strategies to fulfill and/or exceed expectations. Tailoring responses to the individual needs of a broad customer base.
  • Understanding formal and informal company networks and using this knowledge to accomplish goals. Understanding how to manage and/or overcome obstacles within the parameters of ethical and appropriate behaviour. Working within and around the organizational environment to accomplish objectives. Possessing the ability to anticipate and react to the concerns and potential impact of internal and external stakeholders on the business, whether formal or informal. Building and using an effective internal/external network.
  • Industry Knowledge: Understanding the network services industry. Maintaining knowledge of competitors' trends and the regulatory environment. Acquiring and applying industry knowledge.
  • Professional Demeanor, Trust and Integrity; Demonstrating and encouraging behavior in accordance with social and ethical standards.
  • Maintaining poise when faced with difficult or stressful situations. Maintaining and fostering a positive attitude and ensuring that difficult situations do not affect the quality or timeliness of work products.
  • Work Ethic; demonstrating strong drive, need for achievement, and commitment to organizational goals. Ensuring that all work products meet or exceed both personal and organizational expectations and standards of quality. Demonstrating passion for one’s work.
  • International Business Skills, Global Business Perspective; Ability to make strategic business decisions across borders rather than focusing on specific countries. Ability to work effectively across boundaries balancing local demands and corporate objectives. Ability to launch operations in new countries or regions utilizing multifunctional skills (finance, marketing, IP/Data), innovative thinking and risk taking. Operating effectively in new country or region utilizing multifunctional skills (finance, marketing, IP/Data), innovative thinking and risk taking. Considering cross border implications rather than focusing on a specific country when implementing business decisions.




Job ID: 351872