Sr Cslt-Marketing

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Responsibilities

This position is within the Verizon Enterprise Solutions (VES) Marketing organization and will be responsible for identifying insights and opportunities through analytics.    The position responsibilities include but are not limited to:

  • Analyses of embedded base customer data as well as prospective customers to identify key insights
  • Query complex data warehouses, and aggregate data for strategic reporting and analytics
  • Development, testing, implementation and maintenance of segmentation and statistical models
  • Interaction with clients of all levels to review expected outputs, applicability to business challenges, and model measurement
  • Assist marketing campaign management using segmentation and predictive scores
  • Interpret and communicate results with executive leadership from Sales, Marketing, Operations and Finance

Qualifications

Required Skills & Experience 

  • Minimum of 5 years of hands-on experience with analytics and data mining in a professional environment
  • Experience with market segmentation and strategic planning
  • Proficient in SQL
  • 3 years of experience of providing QA of analytics outputs and addressing risks
  • Proficient in Excel
  • Strong Powerpoint and Access skills
  • Ability to work within a team environment
  • Ability to perform tasks with relative autonomy in an time-sensitive environment
  • Strong communication skills and ability to interface with leadership team, translating complex data output into business insights

 

Desired Skills & Experience 

  • Experienced in SAS or other statistical modeling programs
  • Experience working with analytic models (multivariate segmentation, linear/logistic regression, neural nets, decision trees, etc)
  • Experience and thorough understanding of the D&B hierarchy
  • B2B marketing experience
  • Experience interacting across sales and service organizations
  • Knowledge of the VES product portfolio

B.S. or MA/MS/Phd in math, statistics, economics, information management, quantitative marketing is greatly desired. 

 

Equal Employment Opportunity

We are an equal opportunity employer m/f/d/v.