Responsibilities

We are looking for leaders to play a key role in building the best Enterprise Search Engine Optimization (SEO) program. Ideal candidate must be an expert level SEO, who is self-motivated, detail-orientated with excellent written and verbal presentation skills. Candidates must understand how search impacts the consumer journey, across all content platforms, and how search can drive omni channel KPIs.

The incumbent will oversee SEO strategy for a VZW business vertical; drive online and omni gross adds, upgrades, and accessory sales; and, grow the Verizon Wireless SEO program to help it achieve its website goals. The SEO Manager will need to analyze both on site and offsite data to determine areas to grow the VZW SEO program. Ths position requires a strategically-minded SEO person, who can develop a roadmap and work in a cross-functional environment to ensure its execution.

The responsibilities for this position include, but are not limited to:

  1. Independently develop and continually reassess SEO strategies and tactics to drive organic search traffic, and develop a strategic roadmap to drive VZW business growth.
  2. Run SEO experiments, to enhance VZW understanding of how Search Engines engage with our content.
  3. Lead cross functional team to implement SEO strategies, and educate business stakeholders across Verizon Wireless.
  4. Define SEO success metrics, develop and manage high-quality reporting, and communicate performance and insights that show progress toward program KPI's involving customer data. Lead weekly, monthly and quarterly analysis and review of all projects.
  5. Maintain expert level understanding of latest industry trends, guidelines, and algorithm changes.

 

Qualifications

Education: Bachelor's degree required, MBA preferred

Experience:

  • 5+ years of relevant work experience
  • 3+ years managing websites, both static and dynamic.
  • 2+ years of experience leading SEO specialists, analysts, or agency partners
  • Experience articulating the impact that Site Structure, UX, Content, Navigation, IA, Branding, & Site Performance have on SEO
  • Experience analyzing large amounts of data to develop actionable recommendations
  • Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
  • Experience with ranking tools (SearchMetrics, SEOClarity, BrightEdge, Conducter, etc)
  • Experience optimizing enterprise level content management¬†systems and an understanding how they impact SEO, is a bonus.

 

Equal Employment Opportunity

  • Verizon is a Federal Contractor
  • Verizon requests veteran priority referrals
  • Verizon is an equal opportunity and affirmative action employer M/F/Disability/Vet.