Senior Advertising and Commerce Product Marketer
- Palo Alto, CA - United States
- Marketing - Full-Time
- Job # 361698
Verizon is seeking a skilled Product Marketer to help grow the Advertising, Analytics and Commerce businesses through marketing and new product ideation efforts. Reporting to the Associate Director of Marketing, this role will support the Emerging Products organization to drive the day-to-day management of the 4 Ps for both existing and new offerings. The Senior Consultant will serve as subject-matter expert to the Marketing Communications team for the development of new collateral and also contribute to workstreams to identify and evaluate new product opportunities.
The ideal candidate will have significant experience in the Digital advertising, Television advertising and Digital commerce markets in addition to past successes marketing complex technical solutions to both B2B and B2C audiences. It is extremely important for the candidate to possess a deep understanding of digital publishers and developers, and the challenges they face in monetizing and optimizing their digital properties.
By combining this expertise with new knowledge of emerging Verizon products and solutions the Senior Consultant will shape product packaging, collaborate on pricing, help refine value propositions and determine positioning for target customers, partners and other value chain stakeholders. He/she will work across Marketing, Product, Business Development and Sales teams to synthesize market insights, direct customer feedback and technical capabilities to inform Product Marketing strategy and tactics.
The Senior Consultant should have product marketing or product management experience in the Agency, Ad tech, or Technology (consumer-facing, business-facing) spaces. While an engineering degree is not required, the candidate must be able to quickly understand technical capabilities and how they impact the 4 Ps.
Knowledge and Skills:
Equal Employment Opportunity