Half of U.S. Shoppers to Purchase Two or More Connected Devices on Black Friday, Cyber Monday

By: Jerry Rizzo

Many of us will visit online and brick-and-mortar stores during this year’s Black Friday and Cyber Monday rush. The goal: Score top items on our holiday shopping lists.

But they’re not all gifts for others. Thirty-seven percent of shoppers will be looking to score items for themselves, according to Verizon’s latest FiOS Innovation Index survey.  

“Connected” is this year’s deal day theme, as 52 percent of shoppers anticipate purchasing two or more Internet-enabled devices.

Expect tablets to reign supreme again, as shoppers have indicated that these devices are a top tech “get” on their lists this holiday shopping season. Laptops, televisions and smartphones join tablets as this year’s most sought after tech, according to the survey, which covered  more than 600 adults in the U.S.

2014 Thanks-getting Survey

About the author(s): 

Jerry Rizzo is Digital Communications Manager for Verizon and all-around digital media enthusiast. Tracking trends in technology, design, and social media, Jerry is always on the hunt to tell the next great story.