March 14, 2000-SAN FRANCISCO-AirTouch Cellular, part of
Vodafone AirTouch (NYSE and LSE:VOD) today introduced its first
phone-based wireless Internet service, Mobile Web, in digital markets
throughout Ohio and Michigan, and in Washington and Oregon,
ahead of an expanded launch planned for second quarter.
Mobile Web offers AirTouch digital customers access to Internet
content, e-mail, e-commerce, mobile-originated messaging and
address book and calendar functions through mobile Internet-ready
phones. Now the wireless phone truly becomes a communications
hub by providing access to both voice and data communication. It will
bring a new level of freedom from the traditional desktop computer,
with customers able to get news, sports scores, stock quotes, travel
information, movie schedules and more by simply pressing a few
buttons on their phone. Users can customize their preferences from
the phone or a PC at http://my.airtouch.net.
"In today's fast-paced environment, Mobile Web gives consumers the
ability to remain connected by getting a wealth of Internet information
on their wireless phones," said Arun Sarin, chief executive officer of
Vodafone AirTouch's USA/Asia Pacific region. "All indications are
that Mobile Web with its wireless Internet access is just scratching
the surface of what's ahead in wireless."
AirTouch's Mobile Web is bundled with digital wireless voice service
and is totally unique from other wireless Web services in several
There is no need for customers to call or visit a store to
sign-up for Mobile Web. All digital phones with minibrowsers
have access to the Mobile Web service. Additionally, there is
no activation fee.
There is no incremental monthly access fee for Mobile Web.
Voice and Internet minutes are billed at the same low rate.
All AirTouch customers have a free, personal home page
which includes e-mail at http://my.airtouch.net. The home
page can be used to personalize the service from a phone,
desktop or laptop PC.
Mobile Web customers can send short text messages from
the phone to other AirTouch customer phones or digital
"AirTouch's Mobile Web has the winning combination of features:
simple pricing with Internet minutes priced the same as voice, easy
set-up, great content, and the ability to customize the service from a
phone or PC. Further, AirTouch has demonstrated a greater concern
for customer privacy by not passing the customer's phone number to
Web sites," said Andrew M. Seybold, editor-in-chief of Andrew
Mobile Web works with new Mobile Internet-ready digital phones,
including the Samsung 850, Qualcomm 860 and Neopoint 1600
(available in late spring). Other phones will be available shortly from
Motorola and Audiovox.
AirTouch's Mobile Web includes access to leading MSN content and
services including MSN Hotmail, Expedia.com, MSN Money Central
and MSNBC.com through MSN Mobile. Mobile Web also features
Amazon.com for 1-click purchasing from the mobile phone.
This new service is the second Mobile Internet offering from AirTouch
Cellular. The first, Net Access, provides a wireless, digital connection
to the Internet or a business network through a laptop computer or
AirTouch serves nearly 10 million U.S. cellular and PCS customers
on a proportionate basis. Its ventures operate in 25 states and 22 of
the top 30 U.S. markets, including Atlanta, Chicago, Dallas, Detroit,
Houston, Los Angeles, Phoenix, San Diego, San Francisco and
Seattle. AirTouch is part of Vodafone AirTouch Plc, the world's
largest wireless communications firm, based in the United Kingdom.
It has mobile operations in 24 countries on five continents, with more
than 35.5 million proportionate cellular customers. For more
information, visit the AirTouch Web site at www.airtouch.com. For
more information about Mobile Web, go to
Except for the historical information presented, the matters
discussed in this release are forward-looking statements and are
subject to risks and uncertainties that could cause actual results to
differ materially. Such factors include: a change in economic
conditions in the various markets served by AirTouch's (the
"Company") operations which would adversely affect the level of
demand for wireless services; intensified competitive activity
requiring reduced pricing and/or new product offerings or resulting in
an increased rate of customers terminating service (churn); slower
customer growth as customers choose to receive service from other
providers, and higher customer selling costs; declining average
revenue per customer due to an increasing proportion of consumer
customers and declining rates; growth in customers and usage
driving increased investment in network capacity; the level of
fraudulent activity; the impact of new business opportunities requiring
significant up-front investments; the impact on capital spending from
the deployment of new technologies; and the possibility that
technologies will not perform according to expectations or that vendor
performance will not meet requirements. Readers are cautioned not
to place undue reliance on these forward-looking statements, which
are valid as of the date of this document. The Company has no
obligation to publicly release the results of any revisions to these
forward-looking statements to reflect events or circumstances after
the date hereof.