NEW YORK - Amy Rubenstein has been named vice president-brand for Verizon, reporting to Jerri DeVard, senior vice president for Brand Management and Marketing Communications. Her appointment is effective immediately.
Rubenstein had previously been executive vice president and general manager for Wunderman, part of the Y & R Group, a subsidiary of WPP.
In her new role, Rubenstein will lead corporate efforts to build and extend the Verizon brand, including corporate brand advertising, related internal and external brand strategy, brand research and measurement, corporate identity/design and online branding.
"Verizon is very fortunate to have Amy's marketing and advertising moxie to build brand awareness and strength," said DeVard. "Amy's extensive experience in the field and stewardship of the brand will further develop the name and reputation of Verizon, which in just three years has become one of the most recognizable brands in the country and the world."
Rubenstein's background includes 18 years of brand building and direct marketing experience for major companies and their brands such as Citibank, AT&T, Kraft and Pfizer. She holds a bachelor of arts degree from Tufts University and a master's in business administration from Fordham University.
A Fortune 10 company, Verizon Communications (NYSE:VZ) is one of the world's leading providers of communications services, with approximately $67 billion in revenues and 221,000 employees. Verizon companies are the largest providers of wireline and wireless communications in the United States, with 137.6 million access line equivalents and 34.6 million Verizon Wireless customers. Verizon is the third largest long-distance carrier for U.S. consumers, with 14.6 million long-distance lines. The company is also the largest directory publisher in the world, as measured by directory titles and circulation. Verizon's international presence includes wireline and wireless communications operations and investments, primarily in the Americas and Europe. For more information, visit www.verizon.com.