Bell Atlantic Debuts Internet Guide Inside New Streamlined Lancaster Yellow and White Pages
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Bell Atlantic Debuts Internet Guide Inside New Streamlined
Lancaster Yellow and White Pages
Directories Feature Cover Illustration of GG-1 Locomotive
from the Railroad Museum of Pennsylvania
September 28, 1998
FALLS CHURCH, Va.-- The 1998-99 Bell Atlantic Yellow and White
Pages for Lancaster, Pa., have several new features including an Internet
Guide, a how-to primer for novice online users. The directories, with a
cover illustration of the Railroad Museum of Pennsylvania's GG-1
Locomotive, now being delivered to area residents and businesses in
For the first time in the Lancaster area, Yellow Pages listings also feature
an optional extra line for e-mail and Web site addresses in response to
growing use of the Internet.
The advertiser-supported Internet Guide, bound inside the Yellow Pages, is
a 12-page tabbed insert that contains information on hardware and
software requirements, a step-by-step approach for connecting to the
World Wide Web, tips on choosing an Internet service provider, Frequently
Asked Questions and a list of recommended local, regional and national
Bell Atlantic also announced changes in the Lancaster White Pages as part
of a standardization of all Pennsylvania directories. To better meet the
individual needs of communities, only local listings will be included in the
new format of the Lancaster White Pages.
"Bell Atlantic is re-emphasizing our commitment to customers and
advertisers by providing local information and services that allow for global
access, such as the Internet," said Mary Jo Howe, vice president of
marketing and customer relations for Bell Atlantic Directory Services.
The 257,000 co-bound Yellow and White Pages feature an illustration of
the GG-1 Locomotive, once considered the most powerful electric
locomotive in the world. The GG-1 was styled by famed industrial designer
Raymond Loewy. The Railroad Museum of Pennsylvania features more
than 90 locomotives and cars from the mid-19th and 20th centuries,
including two displays of the GG-1 model.
"Like the Yellow Pages, the Railroad Museum of Pennsylvania serves as an
informational and cultural resource for the community and its visitors," said
David Dunn, director, Railroad Museum of Pennsylvania. "We are proud to
have the locomotive featured on the cover of the Lancaster telephone
The directory cover illustrator is artist Mary Lynn Blasutta of New Paltz,
N.Y. Her illustrations are featured on Bell Atlantic's 500 directories in 13
states and Washington, D.C. In support of Lancaster area recycling
efforts, Bell Atlantic has included general guidelines on what and how to
recycle in the Yellow Pages.
Bell Atlantic is the world's largest publisher of Yellow Pages shopping
directories. Its affiliate, Bell Atlantic Electronic Commerce Services, is the
creator of BigYellowSM, a leading national online shopping service.
Bell Atlantic is at the forefront of the new communications and information
industry. With more than 41 million telephone access lines and seven
million wireless customers worldwide, Bell Atlantic companies are premier
providers of advanced wireline voice and data services as well as market
leaders in wireless services. Bell Atlantic companies are also among the
world's largest investors in high-growth global communications markets,
with operations and investments in 23 countries.