09.28.1998|Corporate

Bell Atlantic Debuts Internet Guide Inside New Streamlined Lancaster Yellow and White Pages

Bell Atlantic Debuts Internet Guide Inside New Streamlined Lancaster Yellow and White Pages

Directories Feature Cover Illustration of GG-1 Locomotive from the Railroad Museum of Pennsylvania

September 28, 1998

Media contact: Stephanie Hobbs, 703-289-0607

FALLS CHURCH, Va.-- The 1998-99 Bell Atlantic Yellow and White Pages for Lancaster, Pa., have several new features including an Internet Guide, a how-to primer for novice online users. The directories, with a cover illustration of the Railroad Museum of Pennsylvania's GG-1 Locomotive, now being delivered to area residents and businesses in Lancaster.

For the first time in the Lancaster area, Yellow Pages listings also feature an optional extra line for e-mail and Web site addresses in response to growing use of the Internet.

The advertiser-supported Internet Guide, bound inside the Yellow Pages, is a 12-page tabbed insert that contains information on hardware and software requirements, a step-by-step approach for connecting to the World Wide Web, tips on choosing an Internet service provider, Frequently Asked Questions and a list of recommended local, regional and national Web sites.

Bell Atlantic also announced changes in the Lancaster White Pages as part of a standardization of all Pennsylvania directories. To better meet the individual needs of communities, only local listings will be included in the new format of the Lancaster White Pages.

"Bell Atlantic is re-emphasizing our commitment to customers and advertisers by providing local information and services that allow for global access, such as the Internet," said Mary Jo Howe, vice president of marketing and customer relations for Bell Atlantic Directory Services.

The 257,000 co-bound Yellow and White Pages feature an illustration of the GG-1 Locomotive, once considered the most powerful electric locomotive in the world. The GG-1 was styled by famed industrial designer Raymond Loewy. The Railroad Museum of Pennsylvania features more than 90 locomotives and cars from the mid-19th and 20th centuries, including two displays of the GG-1 model.

"Like the Yellow Pages, the Railroad Museum of Pennsylvania serves as an informational and cultural resource for the community and its visitors," said David Dunn, director, Railroad Museum of Pennsylvania. "We are proud to have the locomotive featured on the cover of the Lancaster telephone directory."

The directory cover illustrator is artist Mary Lynn Blasutta of New Paltz, N.Y. Her illustrations are featured on Bell Atlantic's 500 directories in 13 states and Washington, D.C. In support of Lancaster area recycling efforts, Bell Atlantic has included general guidelines on what and how to recycle in the Yellow Pages.

Bell Atlantic is the world's largest publisher of Yellow Pages shopping directories. Its affiliate, Bell Atlantic Electronic Commerce Services, is the creator of BigYellowSM

, a leading national online shopping service.

Bell Atlantic is at the forefront of the new communications and information industry. With more than 41 million telephone access lines and seven million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services as well as market leaders in wireless services. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 23 countries.

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