Bell Atlantic Introduces New Internet Features for Morgantown Yellow Pages
New Book Cover Features Coopers Rock State Forest
November 17, 1997
Bethesda, Md. -- Bell Atlantic's White and Yellow Pages have new
and useful Internet-related features, including a beginner's Internet
Guide. The new directory also has a new logo and cover design.
Residents and businesses in Morgantown, W. Va., are currently
receiving the new 1997-1998 editions.
The new features in the directories are designed to make Bell Atlantic
the customer's first choice for information-based shopping.
"The new Bell Atlantic directories for the Morgantown area reflect our
belief in providing our customers and advertisers with local
information and services that allow for global access, such as the
Internet," said Robert A. Graham, president and chief executive
officer of Bell Atlantic Directory Services.
Bell Atlantic's Internet Guide provides an overview of the Internet in
easy-to-understand language for the novice Internet user. The
Internet Guide -- supported by advertising in a 12-page tabbed insert
-- contains information on hardware and software requirements, a
glossary, a step-by-step approach for connecting to the World Wide
Web, tips on choosing an Internet service provider and a list of
recommended Web sites. The guide complements Bell Atlantic's Big
YellowSM, the nation's leading online shopping directory.
For the first time in the Morgantown region, Yellow Pages listings
include an optional extra line for E-mail and Web site addresses to
respond to the growing number of Web sites. Industry analysts
indicate that some fifty percent of all U.S. companies have set up Web
Enhanced Yellow Pages features, including the Blue Pages government
listings and coupon pages, also will appear in the new Morgantown
The design for the Morgantown directory covers includes the new Bell
Atlantic logo and an illustration of the Coopers Rock State Forest.
The forest is rich in American history, having been occupied by Native
Americans and early pioneers in the iron ore industry. During the
timber era of the 20th century, permanent logging camps and saw mills
were constructed. By 1936, most of the land was timbered and burned,
resulting in the West Virginia Conservation Commission purchasing the
land to manage as Coopers Rock State Forest. In 1959, West Virginia
University signed a 99-year lease for more than 7,600 acres to be used
for research and teaching. Soon after, a series of hiking trails were
developed, and today the Coopers Rock State Forest, with over 12,700
acres, serves as a recreation and preservation area.
The cover illustrator is accomplished artist Mary Lynn Blasutta, who is
based in New Paltz, N.Y. Her illustrations, which will be featured on
all the company's 500 directories, further demonstrate Bell Atlantic's
commitment to the communities it serves in 13 states and Washington,
Bell Atlantic is the world's largest publisher of Yellow Pages
The new Bell Atlantic (NYSE: BEL) is at the forefront of the new communications, information and entertainment industry. With 40
million telephone access lines and 5.8 million wireless customers
worldwide, the corporation is the premier provider of advanced
wireline voice and data service the eastern United States and a market
leader in wireless services. Bell Atlantic also is the world's
largest provider of directory information and one of the world's
largest investors in high-growth global communications markets, with
operations and investments in 21 countries.