Bell Atlantic NYNEX Mobile Launches CDMA Digital Wireless Service In Washington-Baltimore, Pittsburgh, And Charlotte
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Bell Atlantic NYNEX Mobile Launches CDMA Digital Wireless Service In
Washington/Baltimore, Pittsburgh, And Charlotte
January 21, 1997
Bell Atlantic NYNEX Mobile
Andrea Linskey 908/306-7845
Bedminster, NJ --
Bell Atlantic NYNEX Mobile announced today that it
has launched the wireless industry's most sophisticated digital
cellular phone service in three major markets. The new offering,
called DigitalChoiceSM, debuts in Washington/Baltimore, Pittsburgh,
and Charlotte, NC, and uses 13-kilobit Code Division Multiple Access
(CDMA) to provide the greatest call clarity and privacy available.
The company plans to quickly deploy its DigitalChoice service by
mid-year in all of its remaining markets, where advanced digital
features are already available on its analog network. Customers also
benefit from having wireless coverage virtually anywhere in North
America since Bell Atlantic NYNEX Mobile's digital phones will work on
both digital and analog networks.
Bell Atlantic NYNEX Mobile leads the
cellular industry in deploying
13-kilobit CDMA digital service, the next generation in wireless
technology. The company launched the nation's first 13-kilobit CDMA
network in Trenton, NJ, in March, 1996. Research concludes that the
13-kilobit version of CDMA service provides the clearest voice quality
of any wireless technology, and the closest to landline voice quality,
virtually eliminating static and crosstalk. The CDMA 13-kilobit
vocoder uses a unique noise suppression technique that emphasizes or
improves voice clarity, while greatly reducing background noise.
Customers who subscribe to DigitalChoice service will receive
- free Caller ID;
- free voice mail with message indicator;
- free first minute of airtime on incoming calls within home area;
- free TalkDialSM, Bell Atlantic NYNEX Mobile's exclusive service,
which allows customers to "dial" with their voice;
- free Call Waiting, Call Forwarding, and Three-way Calling
- dramatically increased battery life;
- free fraud protection;
- and optional text messaging for an additional $12.99 a month, or
operator-assisted text messaging for $24.99 a month.
The battery life for CDMA digital handheld phones is dramatically
improved when operating in digital mode, allowing as much as five
hours of talk time and 48 hours of standby time, compared with the
average analog phone which provides up to two hours of talk time and
18 hours of standby time.
Voice privacy is greatly enhanced with CDMA technology. Since each
call is coded in one of over four trillion codes, eavesdropping is
virtually impossible when operating in digital mode. Commercial
scanning equipment cannot intercept CDMA digital voice communication.
There is no activation fee for DigitalChoice, and customers can sign
up for monthly or one-year subscriptions. Price plans are designed to
meet or beat competing digital wireless service pricing in each
The company is selling handheld Qualcomm digital phones in its Bell
Atlantic NYNEX Mobile Communications Stores in Washington/ Baltimore,
Pittsburgh, and Charlotte, starting at $199. For added protection and
convenience, the phone is equipped with Authentication technology,
which guards against cellular cloning, while eliminating the need for
a PIN (personal identification number)in the customer's home area.
"Customers judge wireless carriers by the quality of their wireless
phone calls," said Bell Atlantic NYNEX Mobile President and CEO Denny
Strigl. "The market place will soon conclude that DigitalChoice
service is the best wireless technology when compared to other digital
services and even landline service. No other digital technology offers
the voice clarity that 13-kilobit CDMA does."
Lucent Technologies of
Murray Hill, NJ, is providing network
infrastructure equipment for the new service in Washington/Baltimore
and Pittsburgh, while Motorola's
Group of Arlington Heights, IL, is providing infrastructure equipment in
Charlotte. Qualcomm Personal
Electronics of San Diego is providing the CDMA digital phones.
Herschel Shosteck Associates is currently using Bell Atlantic NYNEX
Mobile's CDMA DigitalChoice service in the Washington/Baltimore
Market. For comments please contact Jane Zweig at 301/589-2259.