June 2, 1997
CONTACT: Phil Santoro (email@example.com),
BigYellow Celebrates Father's Day With a Guide For Gift
This Father's Day, Internet users can surprise their Dads on Sunday, June
15, with a gift he will never forget.
Since most Dads have enough ties and colognes to last a lifetime, it's difficult
for sons and daughters across the country to come up with gift ideas.
But thanks to a Father's Day page on NYNEX's BigYellow(SM), the nation's leading
on-line shopping directory (bigyellow.com), shoppers can find ideas such as: aviation
courses, hot air balloon rides, investment opportunities, singing telegrams, cigars
and golf art.
"We've combed the Web to find a few Father's Day surprises. Innovative
accessories, money trees - you name it, somebody's selling it on-line," said
Hans Weise, managing editor of BigYellow.
For those who are contemplating buying cigars for their Dads, check out this
Web page: "Cigar Journal" - a site designed to help cigar "new-buyers."
This site rates cigar brands using the "Fidel Rating System", a system
which rates not only what the cigar tastes like but what type of smoking experience
it provides. For example, click on the "Arturo Fuente" cigar. The band
of the cigar will appear and Red Howard, creator of The Cigar Journal, will rate
the cigar on quality, flavor and its after-taste. This cigar, smoked by Red at a
trendy Jazz cafe, rated 4 out 5 Fidels, which on his system rates as a "great
On the "Golf Art" page, one can purchase original acrylics and limited
serigraphs of the sport. The paintings are sorted by place, players and game.
For example, if you click on players, you are able to view paintings such
as: "Trevinos Hole in One" - on Alcatraz at the PGA West in 1987 or "Awesome"
- John Daly's big win at the British Open, signed by the artist and John Daly. The
measurements and cost of the painting are also provided. Shoppers can also order
these paintings over the Internet.
For those Dads who love motorcycles and the great outdoors, click on the
"American Motorcycle Association" page. There you can register your
Dad to be an AMA member, which entitles him to join road-riding events with other
members. The AMA/Dunlop Elite Touring Series has the largest road-riding activities
in the world.
For shoppers who have adventurous Dads, click on the "Aviation Home Page",
then click on "Academies, Universities, Flight Schools & FBO's"
and you'll find a list of flight schools that train Dads how to fly airplanes in
exotic locations, like Maui, Hawaii.
With more advertisers than all other on-line directories combined, and nearly
2 million visitors each month, BigYellow continues to lead the on-line shopping industry
in sales and usage. Having developed electronic directory services for more than
a decade, NYNEX launched its first on-line directory in 1991 and was first on the
Web with a national directory in October, 1995.
In addition to its 17 million U.S. business listings, BigYellow features 100
million U.S. residential listings, a national directory of 10 million E-mail addresses,
and links to directories in 36 foreign countries. BigYellow has strategic relationships
with Infoseek, Inc., Four11, NBC, Netscape Communications Corp., and CNN Interactive,
as well as more than 30 content partners for the most popular topics on its service.
Unique in the industry, BigYellow employs a full-time Customer Services staff that
answers calls during business hours at 1 888-BIG YELLOW.
NYNEX Information Technologies is a subsidiary of NYNEX, a global
communications and media corporation that provides a full range of services in
the northeastern United States and high-growth markets around the world,
including the United Kingdom, Thailand, Gibraltar, Greece, Indonesia, the
Philippines, Poland, and the Czech and Slovak republics. The corporation is a
leader in telecommunications, wireless communications, directory publishing and video
entertainment and information services. NYNEX is also managing sponsor of FLAG --
Fiberoptic Link Around the Globe -- the world's longest undersea fiber optic communications
NYNEX news releases are available on the Internet at http://www.ba.com/nr/pastnews.html
or via fax for no charge at 1-800-331-1214.