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May 6, 1997
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BigYellow Creates Directory of On-Line Sites
Shop Here! features electronic commerce links
BOSTON -- Good news arrived today for consumers who would prefer to jump onto
their computers rather than into their cars to buy something.
As of today, there's one place consumers can go on the Internet to find a
comprehensive list of merchants who sell products and services on-line. That place
is the new Shop Here! section within BigYellow(SM), America's leading on-line shopping
Shop Here! provides consumers with direct links to the 50 best web sites of
retailers that sell products and services on-line. From the comfort of their homes
or the convenience of their offices, shoppers can easily and securely purchase such
things as clothes, books, travel accommodations, flowers, computer software, and
lots of "below-cost" merchandise.
Eight national retailers who are proving the value of electronic commerce
are charter advertisers on Shop Here! They are L.L. Bean(R), Microsoft Expedia(R),
Andy's Garage Sale, flowerlink, Parsons Technologies, J.C. Penney, New England Circuit
and Amazon.com. These retailers will be featured on a banner ad on the BigYellow
"The new Shop Here! section is a great feature for the growing number
of people who want to find and buy something online," said Kathy Ives, Managing
Director of Electronic Services for NYNEX Information Technologies, developer of
BigYellow. "We are continuing to find unique and useful ways to make BigYellow
a fun, compelling and fulfilling shopping experience so that it remains the best
shopping directory on the Internet."
A comprehensive on-line advertising campaign to help announce Shop Here! begins
today on a number of the most popular sites on the Web, including Infoseek(R) and
The Shop Here! feature is part of a new Shopping section within BigYellow
where consumers can find other useful links to help them make informed purchasing
Other features of the new Shopping section include a link to REALMalls, the
best shopping mall site on the World Wide Web, and a Catalogs page that provides
direct links to some of the best and most comprehensive sites offering on-line shopping
catalogs for a wide variety of merchandise, including music, food, wine, computers,
and even industrial products.
Another new feature is a "Shop BigYellow" page where consumers can
choose from popular shopping categories, like book dealers, golf equipment and women's
apparel, and get listings of all local businesses in those categories.
With more advertisers than all other on-line directories combined, and nearly
2 million visitors each month, BigYellow continues to lead the on-line shopping industry
in sales and usage. Having developed electronic directory services for more than
a decade, NYNEX launched its first on-line directory in 1991 and was first on the
Web with a national directory in October, 1995.
In addition to its 17 million U.S. business listings, BigYellow features 100
million U.S. residential listings, a national directory of 10 million E-mail addresses,
and links to directories in 36 foreign countries. BigYellow has strategic relationships
with Infoseek, Inc., NBC, Four11, Netscape Communications Corp., and CNN Interactive,
as well as more than 30 content partners for the most popular topics on its service.
Unique in the industry, BigYellow employs a full-time Customer Services staff that
answers calls during business hours at 1 888-BIG YELLOW.
The advertising program for Shop Here! is called HotCommerce!. Advertising
representation for HotCommerce! is provided by AdNet Strategies, (310) 649-4200.
NYNEX Information Technologies is a subsidiary of NYNEX, a global communications
and media corporation that provides a full range of services in the northeastern
United States and high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland, and the Czech and
Slovak republics. The corporation is a leader in telecommunications, wireless communications,
directory publishing and video entertainment and information services. NYNEX is also
managing sponsor of FLAG -- Fiberoptic Link Around the Globe -- the world's longest
undersea fiber optic communications cable.
NYNEX news releases are available on the Internet at http://www.ba.com/nr/pastnews.html
or via fax for no charge at 1-800-331-1214.