05.26.1998|Corporate

Global Directory Services Signs Historic Agreement With Shanghai Telephone Directory Corporation

Global Directory Services Signs Historic Agreement With Shanghai Telephone Directory Corporation

Bell Atlantic joint venture company partners to be exclusive sales agent for Yellow Pages in China

May 26, 1998

Media contact:
Gia Oei, 978-762-1333

SHANGHAI, China -- Global Directory Services Company, a leading publisher of international shopping directories, and the Shanghai Telephone Directory Corporation, a wholly-owned subsidiary of the Shanghai Post and Telecommunications Administrative Bureau, today announced the historic formation of a joint venture company in China to serve as the exclusive sales agent for the Shanghai Yellow Pages.

Global Directory Services Company is a joint venture of Bell Atlantic, the world's largest publisher of Yellow Pages shopping directories, and R.R. Donnelley & Sons, the world's largest directory printer.

The breakthrough agreement marks the first and only time that China has allowed a foreign directory company to participate in its Yellow Pages industry.

"We are honored to have been selected by Shanghai Telephone Directory Corporation as their joint venture partner," said Mat Stover, Chairman of Global Directory Services and Group President of Bell Atlantic Information Services. "Global Directory Services will contribute to the partnership more than 100 years of shopping directory leadership, expertise and experience, as well as a shared commitment to promoting business development, commerce and consumer information for the people of Shanghai."

Liu Su-Nan, Manager of Shanghai Telephone Directory Corporation, is confident about the joint venture.

"Shanghai Yellow Pages is China's largest telephone directory in terms of advertising revenue and boasts a 45 percent market share," said Liu. "However, it only accounts for 1 percent of advertising spending in the Shanghai market. There is a huge potential for the market to expand."

Today's announcement solidifies Global Directory Services' and Bell Atlantic's commitment to providing world-class quality products and services to its customers and builds on its reputation as the premier publisher of directories worldwide.

"This opens one of the world's most exciting markets to our operations," said Ken Marks, President - Global Directory Services Company. 'Shanghai is one of the fastest-growing cities in the world, and we're excited to be the first foreign directory company to participate in its growth."

Shanghai Yellow Pages sales representatives will be responsible for generating advertising sales revenue for all 14 area directories that the Shanghai Telephone Directory Corporation will publish, including a business-to-business directory, consumer directories and surrounding county directories. The historic agreement will lead to the creation of 300 jobs in Shanghai.

"Our goal is to make it easier for Shanghai shoppers to find what they need and for businesses to reach all members of the Shanghai community," said Daniel Kohler, president - Shanghai Yellow Pages.

"We want to prove the value of the Yellow Pages as a significant and credible advertising medium in China. This is part of our worldwide effort to provide shopping information that connects buyers of anything with sellers of everything."

Continuing a practice first established in China by the Shanghai Telephone Directory Corporation, all telephone users in Greater Shanghai, both residential and business, will receive free copies of the phone directory for their area.

Global Directory Services will apply its expertise in shopping directory advertising sales, adapting its leadership to new cultures and markets, as has been accomplished successfully in the Czech Republic, Gibraltar, Greece, Poland, and Slovakia.

"We hope that by bringing in the advanced management and expertise of our partner, Global Directory Services, and localizing it to the China market, within three years the Shanghai Yellow Pages will match its sister publication in Hong Kong, reaching more than RMB ¥ 400 million in revenues," added Liu.

Global Directory Services Company, a subsidiary of Bell Atlantic Information Services Group in partnership with R.R. Donnelley & Sons, Inc., publishes 84 directories with some 140,000 advertisers and a circulation of more than 8 million in the Czech Republic, Gibraltar, Greece, Poland and Slovakia.

Bell Atlantic is at the forefront of the new communications and information services industry. With more than 41 million telephone access lines and 6.7 million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice, Internet, and data services, market leaders in wireless services and the world's largest publishers of directory information. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 22 countries.

Shanghai Yellow Pages 1998 Fact Sheet

Organization

Shanghai Yellow Pages: A joint venture company formed by Global Directory Services Company (GDS), a leading publisher of international shopping directories, and the Shanghai Telephone Directory Corporation, a wholly owned subsidiary of the Shanghai Post and Telecommunications Administrative Bureau. Global Directory Services Company is a joint venture of Bell Atlantic, the world?s largest publisher of Yellow Pages shopping directories, and R.R. Donnelley & Sons, the world's largest directory printer.

Contract Term: Initial term of 20 years, renewable thereafter

Headquarters: 435 Tian Tong An Road, 2nd Floor, Shanghai, China, 200071

Other office locations: 757 Guangfu Road, 5th and 6th Floor, Shanghai, China, 200070 357 Songlin Road, 21B, Pudong, Shanghai, China 200122 333 North Jiangxi Road, Shanghai, China, 200085

Employees: 250, including 175 sales representatives

ProductDirectories: 14

  • The Shanghai Yellow Pages (one edition)
  • The Shanghai Consumer Guides (five editions): Consumer Guide- North, Consumer Guide South, Consumer Guide-West, Consumer Guide- Pudong and Consumer Guide-Central. All business-to-consumer type listings (heading classifications) for businesses within the city of Shanghai
  • English Language Guide (one edition): Businesses that elect to be listed in English. Distributed to hotels, business centers, the community of some 40,000 expatriates living in Shanghai, and sold overseas.
  • Regional Yellow Pages: (seven editions): the Chongming Directory, the Jinshan Directory, the Nanhui Directory, the Songjiang Directory, the Jiading Directory, the Fengxian Directory, and the Qingpu Directory.

Total Circulation: 3 million, growing to 5 million Sales Campaign: Begins June 1

Directors: Seven members, three appointed by Global Directory Services and four appointed by the Shanghai Telephone Directory Corporation. Shanghai Telephone Directory Corporation will appoint the Chairman and Global Directory Services will appoint the Vice Chairman. Chairman: Liu Su- Nan, Manager - Shanghai Telephone Directory Corporation

Vice Chairman: Matthew Stover, Chairman - Global Directory Services Company, and Group President - Bell Atlantic Information Services

Directors: Ken Marks, President - Global Directory Services Company Lou Pereira - Global Directory Services Company Wang Yu - Shanghai Post and Telecommunications Zhan Mao Yin - Shanghai Telephone Directory Corporation Zhang Yun Xiang - Shanghai Telephone Directory Corporation

Company Officers: President: Daniel Kohler Vice President of Sales and Support: Jack Walsh Vice President of Finance, Human Resources and Administration: Zhan Mao Yin

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