Little Joins PCS PrimeCo As VP-Marketing
January 11, 1996
NYNEX CONTACT: Media Relations,
Little Joins PCS PrimeCo As VP-Marketingsize>
DALLAS, TX -- PCS PrimeCo, L.P., today announced the appointment
of Karen Little to the position of vice president-marketing, effective
Little will report to Ben Scott, president and chief executive
officer, and be responsible for overseeing the overall strategic
objectives, policies and programs for the sales and marketing
activities of the company. She previously was vice president for
AT&T's Global Information Systems group. "We are very
excited to bring Karen on board to head up sales and marketing,
in the year we roll out PCS PrimeCo wireless products to customers,"
said Scott. "Her management experience in business development,
sales and marketing in one of the most competitive, high-technology
markets in the U.S. is bound to provide new insight into how to
meet the needs of customers."
Little held numerous positions at AT&T, including director
of business development for a Tokyo business; district sales manager
for Distributor Sales; reseller area manager for Computer Systems;
and data sales director for Network Systems. Before joining AT&T,
she held various sales and management positions with Pacific Northwest
Little will be based at the company's Dallas/Fort Worth area headquarters.
Little replaces Michael Gee, who left the company in December
to pursue other business interests.
PCS PrimeCo, the four-way partnership of AirTouch Communications
(NYSE: ATI), Bell Atlantic (NYSE: BEL), NYNEX (NYSE: NYN) and
US WEST (NYSE: USW), won 11 licenses to provide personal communications
services (PCS). PrimeCo and its four owners plan to create a nationwide
wireless network by combining their existing cellular properties
and PrimeCo's new PCS licenses. The total footprint covers 26
of the nation's major markets representing nearly 170 million
potential customers in 46 states and the District of Columbia.
NYNEX is a global communications and media company that provides
a full range of services in the northeastern United States and
high-growth markets around the world, including the United Kingdom,
Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland,
Slovakia and the Czech Republic.
The Corporation is a leader in the telecommunications, wireless communications,
cable television, directory publishing
and entertainment and information services.
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