03.29.1999|Corporate

Maura Breen To Head Bell Atlantic Long Distance

Maura Breen To Head Bell Atlantic Long Distance

March 29, 1999

Media contact: David Frail, 212-395-7726

NEW YORK -- Maura C. Breen has been named president and CEO of Bell Atlantic Long Distance as of April 1, the corporation announced today.

Breen , a 20-year sales and marketing expert for Bell Atlantic companies, is currently vice president of Sales and Service for Bell Atlantic's Consumer Group. In this capacity she supervises approximately 10,000 customer care providers from Maine to Virginia. In her new position, she will lead the unit that will market and sell Bell Atlantic's long distance services to consumers as regulatory approvals are received. She will report to Consumer Group President Fred D'Alessio.

"In a career that has spanned every aspect of marketing and sales, Maura has consistently delivered results in the most competitive markets in the industry," D'Alessio said. "She has designed organizations, including our current Consumer Markets unit; she has planned and executed the launch of new products, including vertical services as well as usage services and multi-product packages; and she has done a great job of motivating the people who sell them. Maura knows how our customers want to be treated, and her current sales team is delivering some of the highest customer care measures in our history.

"Throughout her career she has successfully led efforts to market communications services in new ways, and we're looking forward to seeing what she and her long distance team will do with the exciting new products and packages we'll deliver to our customers."

Breen joined New England Telephone in 1978 as a management trainee and rose through positions of increasing responsibility in sales, marketing and corporate strategy and planning to become named vice president - Consumer Strategy in 1995. In that position she was responsible for reorganizing marketing functions to address an increasingly competitive marketplace and developing customer retention strategies. She became vice president - Channel Strategy and Management in Feb. 1996, and managed the joint company Consumer merger team for the Bell Atlantic- NYNEX merger. She was named vice president - Consumer Sales and Operations - North following completion of the merger in August 1997.

A native of Connecticut, Breen is currently a Rockefeller Fellow of the New York City Partnership.

Bell Atlantic is at the forefront of the new communications and information industry. With more than 42 million telephone access lines and 8.6 million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, market leaders in wireless services and the world's largest publishers of directory information. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets, with operations and investments in 23 countries.

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