Maura Breen To Head Bell Atlantic Long Distance
March 29, 1999
NEW YORK -- Maura C. Breen has been named president and CEO of
Bell Atlantic Long Distance as of April 1, the corporation announced
Breen , a 20-year sales and marketing expert for Bell Atlantic companies,
is currently vice president of Sales and Service for Bell Atlantic's
Consumer Group. In this capacity she supervises approximately 10,000
customer care providers from Maine to Virginia. In her new position, she
will lead the unit that will market and sell Bell Atlantic's long distance
services to consumers as regulatory approvals are received. She will
report to Consumer Group President Fred D'Alessio.
"In a career that has spanned every aspect of marketing and sales, Maura
has consistently delivered results in the most competitive markets in the
industry," D'Alessio said. "She has designed organizations, including our
current Consumer Markets unit; she has planned and executed the launch
of new products, including vertical services as well as usage services and
multi-product packages; and she has done a great job of motivating the
people who sell them. Maura knows how our customers want to be
treated, and her current sales team is delivering some of the highest
customer care measures in our history.
"Throughout her career she has successfully led efforts to market
communications services in new ways, and we're looking forward to
seeing what she and her long distance team will do with the exciting new
products and packages we'll deliver to our customers."
Breen joined New England Telephone in 1978 as a management trainee
and rose through positions of increasing responsibility in sales, marketing
and corporate strategy and planning to become named vice president -
Consumer Strategy in 1995. In that position she was responsible for
reorganizing marketing functions to address an increasingly competitive
marketplace and developing customer retention strategies. She became
vice president - Channel Strategy and Management in Feb. 1996, and
managed the joint company Consumer merger team for the Bell Atlantic-
NYNEX merger. She was named vice president - Consumer Sales and
Operations - North following completion of the merger in August 1997.
A native of Connecticut, Breen is currently a Rockefeller Fellow of the
New York City Partnership.
Bell Atlantic is at the forefront of the new communications and
information industry. With more than 42 million telephone access lines
and 8.6 million wireless customers worldwide, Bell Atlantic companies
are premier providers of advanced wireline voice and data services,
market leaders in wireless services and the world's largest publishers of
directory information. Bell Atlantic companies are also among the world's
largest investors in high-growth global communications markets, with
operations and investments in 23 countries.