Verizon Business is helping online marketing company Red Ventures harness the power of advanced communications and IT services to accelerate sales and improve service in the U.S. and Central America.
Under a new agreement, Verizon Business designed and deployed a multiprotocol label switching (MPLS)-based Private IP network that links the 700-employee company's Ft. Mill, S.C., headquarters with sites in Dallas, Miami, Puerto Rico and Guatemala. The Verizon Private IP network and premium data center serve as the platform for Red Ventures' distributed IT operations. This system provides continuous support for the company's multiple vertical markets, which include satellite television, satellite Internet and home security brand partners.
As a leader in marketing technology, Red Ventures depends on a reliable network to maintain its vast sales and online operations, but also to cultivate its high-tech work environment.
By using Verizon Private IP as the foundation of its data communications, Red Ventures maintains consistent and reliable service for its sales center operations due to the disaster recovery capabilities inherent in Private IP. Because Red Ventures uses software and systems to log sales and transactions, the ability provided by Private IP to reroute traffic in the event of a failure potentially spares the company significant revenue loss, and helps avoid even minimal downtime. This flexibility allows Red Ventures' developers to rapidly deploy solutions that are critical to the company's success.
"We are in the business of helping companies acquire customers quickly and securely, using the most sophisticated methods possible, so it is imperative that we use safe and reliable advanced technology to best serve our partners," said Jonathan Desrochers, director of IT at Red Ventures.
"Verizon Business has become a valued technology partner over the past few years; the account team truly understands our business and anticipates our needs, and it has developed a high-quality solution that has gone a long way in improving our communications. This, in turn, helps our business run smoothly, and helps us attract the best technology professionals in the industry. We're a high-growth company, and our ability to sustain that growth is dependent upon our successful implementation of technology solutions such as this one," Desrochers said.
Secure, Centralized Solution Helps Company Control Costs, Facilitate Call Routing
The solution provided by Verizon Business enables Red Ventures to leverage its data network for voice traffic, reducing the capital and maintenance costs of having to develop a separate system to each site. Also, by using a centralized telephony system (VoIP), Red Ventures can handle the routing of all incoming and outgoing calls with a few clicks of a button.
"Red Ventures was seeking a cutting-edge technology solution that would enable them to do business more effectively," said Jared Kearney, senior vice president of corporate accounts for Verizon Business. "Working closely with our customer, we designed a cost-effective, converged solution - relying on the strength of our expansive global network - that will help Red Ventures to deliver its mission-critical information and generate better results for its partners."
About Red Ventures
Red Ventures is an Internet marketing and sales company that develops and manages large-scale, multi-channel customer acquisition programs for leading brands in the U.S., Canada and Puerto Rico. The company generates new customers through proprietary marketing channels, exclusive partnerships, and an innovative process that optimizes lead-to-sale conversion and channel mix. For more information, visit www.redventures.com.
About Verizon Business
Verizon Business, a unit of Verizon Communications (NYSE: VZ), is a global leader in communications and IT solutions. We combine professional expertise with one of the world's most connected IP networks to deliver award-winning communications, IT, information security and network solutions. We securely connect today's extended enterprises of widespread and mobile customers, partners, suppliers and employees - enabling them to increase productivity and efficiency and help preserve the environment. Many of the world's largest businesses and governments - including 96 percent of the Fortune 1000 and thousands of government agencies and educational institutions - rely on our professional and managed services and network technologies to accelerate their business. Find out more at www.verizonbusiness.com.