Sapient and Genuity Form Alliance To Bring Full Scope, End-To-End Services to Digital Businesses
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Collaboration Brings S&H greenpoints.com to Life on the Web
Internet World, LOS ANGELES - Genuity, formerly GTE Internetworking, a world leader in e-business infrastructure, and Sapient (NASDAQ: SAPE), a leading e-services consultancy, announced today that the companies have joined forces in an alliance. Combining Sapient's strategy, user experience, creative and technological expertise with Genuity's superior Web hosting and Internet security services provides digital businesses with a new level of innovation, reliability and "one-stop" service.
"The Sapient-Genuity partnership allows our clients to benefit from full end-to-end service," said Boyd K. Scroggins, Sapient vice president. "This capability ultimately strengthens our clients' brands because their clients are served more quickly and reliably."
"Working with Sapient has been a natural fit for Genuity. Their reputation for creating Internet-based businesses speaks for itself," says Karen Guenther, vice president, eP@rtners for Genuity. "Sapient's customers are companies who are committed to developing highly competitive e-business strategies and their sites need the reliability and security of Genuity's Tier One infrastructure."
Bringing an American Icon to the Web
Sapient and Genuity have already worked on several client engagements together, including the recent launch of S&H greenpoints.com, the re-invention of a century-old American business icon, S&H Green Stamps. S&H greenpoints.com integrates online and offline commerce through a multi-functional, personalized experience. Sapient worked with Genuity to build a digital rewards center that allows customers to earn and redeem the new S&H reward currency, S&H greenpoints. Genuity developed a secure hosting environment that allows S&H customers to easily access their account, including S&H greenpoints earned, account history, and information about products available for redemption. At the same time, the site helps vendors establish one-to-one marketing relationships with consumers that build vendor brand identity and consumer loyalty.
"S&H greenpoints.com connects the online and offline world for consumers by linking them to S&H greenpoints through retail stores, the S&H greenpoints credit card, and our Internet shopping portal. Creating this integrated business required retail and digital market knowledge, technology and creative services, and a secure environment for consumer interaction. Sapient and Genuity delivered those essentials and made the S&H business concept a reality," said Rod Parker, S&H greenpoints.com president.
Genuity, Inc. is a leading facilities-based provider of high quality, managed Internet infrastructure services to enterprises and service providers. Genuity offers a comprehensive suite of managed Internet infrastructure services, including: Internet access through dial-up, dedicated and digital subscriber lines; Web hosting and content delivery; and value added e-business services, such as virtual private networks (VPNs), security services and voice-over-Internet-Protocol. With extensive IP experience, the company integrates suites of services into corporate networks and delivers high-performance, secure and scalable infrastructure services for conducting business on the Internet. Based in Burlington, Mass., Genuity has offices throughout the U.S., Europe, Asia, and Latin America. Additional information regarding Genuity can be found at http://www.genuity.com.
Sapient is a leading e-services consultancy providing Internet strategy consulting and sophisticated Internet-based solutions to Global 1000 companies and startup businesses. As architects for the New Economy, Sapient helps clients define their Internet strategies and design, architect, develop and implement solutions to execute those strategies. Founded in 1991, Sapient has been providing Internet solutions for over five years and employs approximately 2,100 people in offices in Cambridge, Mass., the company's headquarters, as well as London, Sydney, Milan, New York, San Francisco, Chicago, Atlanta, Dallas, Los Angeles, Washington D.C., Denver and Houston. More information on Sapient can be found at http://www.sapient.com.
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