Verizon Appoints Chicón to Head Multicultural Advertising Group

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NEW YORK -- Advertising executive Maida E. Chicón has been named marketing communications director of Verizon's multicultural marketing


Chicón comes to Verizon from Fova Inc., one of the country's top ten Hispanic advertising agencies. At Fova, Chicón was managing partner and director of

client services, and she was instrumental in winning a number of new accounts for the agency.

"Maida is a seasoned professional who has a thorough knowledge of markets and cultures," said Janet Keeler, Verizon senior vice president for

Brand Management and Marketing Services. "Her extensive marketing and advertising background will enable us to further establish the Verizon brand

with customers in all of our markets."

Chicón will be responsible for all Verizon advertising to Hispanic, African-American and Asian customers. She will manage advertising and marketing activities

at several of Verizon's agencies, including La Agencia de Orcí & Asociados and Burrell Communications. She will report to Philippa Muir, vice president

of marketing communications for the consumer market.

Chicón began her career at Ogilvy & Mather, New York, where she worked on the American Express and General Foods accounts. From there, she held

a variety of product-management positions at Colgate-Palmolive, and later managed the New York office of Bermudez & Associates. She was

instrumental in the start-up of a Hispanic agency, JMCT Publicidad, the Hispanic advertising venture of Jordan, McGrath, Case & Taylor. She

subsequently worked at Fova Inc. (currently WING Latino Group) as senior group manager, vice president, senior vice president and managing partner.

Chicón graduated from Barnard College and received an MBA in marketing from the Columbia University Graduate School of Business.

She is on the Board of Directors of the Hispanic Federation and is active in the American Cancer Society and several other non-profit and ad industry


Chicón lives in Manhattan.

Verizon Communications Inc. (NYSE:VZ), formed by the merger of Bell Atlantic and GTE, is one of the world's leading providers of communications services.

Verizon companies are the largest providers of wireline and wireless communications in the United States, with more than 101 million access line equivalents and

more than 27 million wireless customers. A Fortune 10 company with more than 260,000 employees and approximately $60 billion in 1999 revenues, Verizon's

global presence extends to 40 countries in the Americas, Europe, Asia and the Pacific. For more information on Verizon, visit


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