Verizon to Participate in Veterans<I>Advantage</I> Program For Military Veterans and Families
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NEW YORK -- Verizon Communications will participate in the VetRewards program, a new
service to be offered by VeteransAdvantage Inc., a new private-sector company for military veterans and
Verizon is the national communications company formed by the merger of Bell Atlantic and GTE.
Starting in January, members of VeteransAdvantage will be able to earn VetRewards points when
they buy select products and services online from a co-branded Verizon-VeteransAdvantage Web site that
Verizon will create. VetRewards will be applied toward purchases at the VetRewards online store at
"We want to reward our vets for their service and sacrifice that has preserved America and its free-enterprise
system," said H. Scott Higgins, president and founder of VeteransAdvantage. "Verizon's
participation in our VetRewards program represents a tremendous boost to our efforts to work with the U.S.
business community and give something back to veterans and their families.
"Verizon is the first national company to participate in this VetRewards program and we take our hats
off to this corporate leader," said Higgins.
"Verizon is delighted to form this new alliance with VeteransAdvantage," said Bruce Gordon,
Verizon Retail Markets Group president. "We hope VeteransAdvantage members will take advantage
of this opportunity to buy great communications products and services while earning reward points towards other
"Verizon is extremely proud to be the first corporate participant for this innovative program to reward veterans
and their families."
To obtain VetRewards, veterans must register at http://www.veteransadvantage.com for a VetAdvantage
membership card. The card will be free through Veterans Day 2001 to veterans and their families who register in the
first 90 days after the card is issued in January. From that site, veterans will be able to access the special co-branded
VeteransAdvantage/Verizon site to sign up for select Verizon services.
For example, a member who purchases Caller ID through VeteransAdvantage will be eligible for 500
VetRewards points. Points accrue toward purchase of other goods and services through the online
VetRewards store. Members will be able to redeem VetRewards for selected books, videos, digital
videodiscs, computers and other electronics. Offers will change and other products will be added in the future.
There are more than 26 million veterans nationwide. Combined with their families, they total more than 70 million
VeteransAdvantage's mission is to create significant new private-sector offerings for veterans and their
families. VeteransAdvantage is committed to delivering all types of products and services, from consumer
goods to travel and financial services, to veterans through its Web site, veteransadvantage.com, and through working
with corporations. VeteransAdvantage will donate 10 percent of the revenues generated by purchases made
at the VeteransAdvantage stores to the VeteransAdvantage Foundation, formed to give grants to
organizations that promote the health and welfare of veterans.
About Verizon Communications
Verizon Communications Inc. (NYSE:VZ), formed by the merger of Bell Atlantic and GTE, is one of the world's
leading providers of communications services. Verizon companies are the largest providers of wireline and wireless
communications in the United States, with more than 100 million access line equivalents and more than 26 million
wireless customers. A Fortune 10 company with more than 260,000 employees and approximately $60 billion in
1999 revenues, Verizon's global presence extends to 40 countries in the Americas, Europe, Asia and the Pacific. For
more information on Verizon, visit www.verizon.com.