DALLAS -- To assist small businesses struggling with profitability and expenses in an uncertain economy, Verizon SuperPages is adding a new Small Business Internet Marketing course to its Internet Learning Tutor Web site (www.superpages.com/ilt), a free online interactive training series geared toward small businesses and consumers.
"Verizon's experience with small business customers and findings from our recent Small Business Internet Survey* show adopters of the Internet consider it a business imperative," said Patrick Marshall, group vice president - marketing of Verizon SuperPages. "The Internet Learning Tutor targets the 80 percent of small businesses that have Internet access but may lack the skills to reach new customers and markets online."
Level 103 visitors learn how to effectively market to their current and potential customers by using a Web site, e-mail and online advertising. In addition to tactics, the course provides strategy coaching to help them lay the groundwork for a successful online marketing campaign, such as setting realistic goals that ultimately pay off in measurable results.
Relevant sections of How to Really Market on the Internet, a workbook that is distributed free by one of Internet Learning Tutor's partners, SCORE (Service Corps of Retired Executives), appear throughout Level 103 as an additional resource. The workbook is sponsored by Verizon SuperPages and SCORE and may be downloaded in the Resources section of the Tutor.
Many education-focused organizations are supporting the Internet Learning Tutor, which includes Level 101 basics, Level 102 multimedia and Level 103 small business marketing courses, as an effective way to increase Internet education. Organization sponsors of the Internet Learning Tutor include: Association of Small Business Development Centers (ASBDC), Internet Education Foundation, SCORE and The Welfare to Work Partnership.
Entrepreneur.com Supports Level 103
Entrepreneur.com -- the online small business authority with information to help start, grow and manage a small business -- is the Level 103 Featured Media Partner. Tutor visitors may take advantage of supplemental content on Level 103 provided by Entrepreneur.com.
Organizations/Media Outlets Invited to Link
Interested in establishing a reciprocal link with the Internet Learning Tutor? Community- and business-serving organizations as well as media outlets may contact DeAnna Kriege at 972-998-3088 to coordinate linking opportunities.
* The 4th Annual Small Business Internet Survey was conducted by The Gallup Organization, Inc. for Verizon Information Services.
About Verizon Information Services and SuperPages.com
Verizon Information Services is the world's leading print and online directory publisher, a content provider for communications products and services, and the largest publisher of Hispanic directories in the U.S. With operations in 14 countries and annual revenues of more than $4.3 billion, Verizon Information Services publishes more than 1,200 U.S. Verizon SuperPages directories and nearly 400 international directories with a total circulation of approximately 150 million copies worldwide.
Based in the Dallas area, Verizon Information Services produces and markets SuperPages.com, the Internet's #1 online directory and shopping resource. SuperPages.com receives as many as 15 million visits and 9 million unique visitors a month and powers directory services on MSN, InfoSpace, Excite, Lycos, Univision.com, Terra.com, Ask Jeeves, HotBot, BigFoot, Tripod and Angelfire as well as more than 2,500 affiliate Web sites.
The company supports computer literacy with philanthropic programs and through the Enlighten Me and Internet Learning Tutor sites on SuperPages.com. Enlighten Me is a fun site where children and their caregivers go to read, learn and explore. The Internet Learning Tutor is specifically designed for adults who are just learning their way around the Internet.
Verizon Information Services is a unit of Verizon Communications Inc. (NYSE:VZ), one of the world's leading providers of communications services. Through its signature Verizon Reads program and the Verizon Literacy Network, Verizon is leading the fight to increase U.S. literacy levels by creating community and corporate awareness, raising funds, encouraging collaboration among literacy providers and engaging employees in supporting literacy programs.