Fant-Hobbs will develop and execute all branding, corporate advertising, media planning and buying, as well as sponsorship activities, designed to build and extend the Verizon brand.
Previously, Fant-Hobbs was vice president and account director for Vigilante, where she managed the Manhattan-based advertising agency's largest client, General Motors. She was principal architect of the multi-million-dollar Oprah Winfrey deal for the launch of GM's Pontiac G6 on the top-secret "Wildest Dreams" season premier show special, where each member of the audience of school teachers got a free car. The event won a Cannes Gold Lion award and an Effie.
She brings to the position more than 20 years of brand building and creative development and execution of campaigns for major companies, including Prudential Insurance Co., Summit/Fleet Bank, Smith Kline Beecham, Miller Brewing Co., Flori-Roberts, Amtrak, Greyhound and Colgate-Palmolive Co.
"Andrea's creativity and experience will enrich our branding team and help propel Verizon's reputation deeper into the fiercely competitive markets we serve," DeVard said.
Fant-Hobbs will be based at the Verizon Center in Basking Ridge, N.J.
Verizon Communications Inc. (NYSE:VZ), a Dow 30 company, is a leader in delivering broadband and other communication innovations to wireline and wireless customers. Verizon operates America's most reliable wireless network, serving 51.3 million customers nationwide; one of the most expansive wholly-owned global IP networks; and one of the nation's premier wireline networks, serving home, business and wholesale customers. Based in New York, Verizon has a diverse workforce of approximately 250,000 and generates annual consolidated operating revenues of approximately $90 billion. For more information, visit www.verizon.com.