Verizon Wireless and Allrecipes.com Dish Up Family-Favorite Recipes on Mobile Web

Verizon Wireless and Allrecipes.com Dish Up Family-Favorite Recipes on Mobile Web

Thousands of Recipes, Shopping Lists and Meal Planning Services Now Available on Verizon Wireless' Mobile Web Service

July 17, 2000


Debbie Caldwell,

Jennifer Rice,
206-292-3990 ext.253

Andrea Linskey,

Kristen Riddell,

Seattle, WA - Verizon Wireless and Allrecipes.com® today announced the availability of Allrecipes.com's leading online meal planning resources on Verizon Wireless' new Mobile Web service. With direct access to Allrecipes.com's services, Verizon Wireless' customers can now quickly and conveniently reference tens of thousands of recipes and personalized shopping lists while at the office, grocery store or anywhere along the way.

"This agreement represents our commitment to introduce a comprehensive package of customized practical information and services for our Mobile Web customers. Allrecipes.com adds real value to the service, driving users to rely on their mobile phone as an indispensable source of practical information that follows them anywhere," said Marc Lefar, Verizon Wireless' staff vice president, e-Business, Wireless Internet and Data Services. "Mobile Web users have the ability to customize their wireless Internet experience based on personal interests and needs, so users who want to access recipe and ingredient lists while in a grocery store can easily configure the service to quickly retrieve that type of information via the wireless handset."

"We are delighted to be working with a premier partner, like Verizon Wireless, that recognizes the value of offering Allrecipes.com's personalized meal planning services via the wireless Internet," said Tina Basle, director of business development for Allrecipes.com. "Our customers view Allrecipes.com as a trusted meal planning resource and place high value on being able to access our recipes and ingredient lists while standing in front of the item in the grocery store aisle. Having these resources available on Verizon Wireless' Mobile Web service adds tremendous value to the future of the wireless Web, especially for the growing population of people-on-the-go."

Verizon Wireless today launched its nationwide Mobile Web service, giving customers the convenience and mobility of wireless communications with popular content from the World Wide Web. The Mobile Web service, which runs on Verizon Wireless' robust and reliable, coast-to-coast CDMA network, gives users access to the Web-based information they want via their wireless handset.

Verizon Wireless customers can access Allrecipes.com under the Entertainment category, which appears on their main menu of the Mobile Web service on their Internet-enabled phone. Recipes are searchable by category or ingredient. This is the fourth agreement Allrecipes.com has signed with major wireless players. The meal planning resources are now available on AT&T, Sprint PCS, Verizon Wireless and Bell Canada's wireless services.

About Verizon Wireless

Verizon Wireless is the largest wireless communications provider in the U.S. with more than 25 million wireless voice and data customers and nearly 4 million paging customers. The new coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Bell Atlantic Corp. (NYSE:BEL), Vodafone AirTouch Plc (LSE:VOD; NYSE:VOD), and GTE Corp. (NYSE:GTE). The new company includes the assets of Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless, PrimeCo Personal Communications and AirTouch Paging. The new company has a footprint covering nearly 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets.

Verizon Wireless, headquartered in New York City and Bedminster, NJ, is 30,000 employees strong. Reporters and editors can find more information about the company in its Media Center on the Web at: http://www.verizonwireless.com/mediacenter.

About Allrecipes.com

Allrecipes.com ( www.allrecipes.com) is the leading community-based web site offering unique food ideas and resources, including recipes, menu ideas, meal preparation, tips, culinary ware and news. Founded in 1997, Allrecipes.com makes cooking, learning and shopping easy and fun for the novice to the experienced cook. Allrecipes.com offers tens of thousands of user-submitted and third-party recipes; a free, bi-weekly email newsletter, RecipeNotes, with almost 220,000 subscribers; and an e-commerce store, Culinarystore.com, which features kitchenware hand-selected with the recipes in mind. Based in Seattle, Wash., Allrecipes.com has been featured in Newsweek, CNN Headline News, People Magazine, The Washington Post, Wall Street Journal and The New York Times, and has won numerous awards, including Yahoo! Pick of the Year.

Allrecipes.com is a registered trademark. Culinarystore.com, Cookierecipe.com and RecipeNotes are trademarks of Allrecipes.com, Inc. All other names are trademarks and/or registered trademarks of their respective owners.