Verizon Wireless and Sunnyside Automotive Group Join Forces to Promote Responsible Driving in Cleveland Area
National "Wireless Safety Week" begins
Monday, May 21
MAY 17, 2001
In honor of Wireless Safety Week, beginning Monday, May 21, Verizon Wireless and Sunnyside Automotive Group will sponsor a safe driving campaign that will last through Memorial Day.
Sunnyside Automotive Group is comprised of five local dealerships including Saturn of Middleburg Heights, Sunnyside Honda and Sunnyside Audi/Porsche in Middleburg Heights, and Saturn of North Olmsted and Sunnyside Toyota in North Olmsted.
The campaign includes of the following components:
- Verizon Wireless and the Sunnyside Automotive Group invite the public to stop in and test drive a vehicle at any of the dealership's five locations and receive a Driver's Safety Kit including a universal "earbud" for hands-free wireless use, a map of Ohio and other useful items to have on-hand in the car.
- Local radio stations WMVX 106.5 and WQAL 104.1 will conduct live remotes from Sunnyside Dealerships during the week to help promote this joint effort to support responsible driving.
- Sunnyside Automotive Group and Verizon Wireless will promote this safe-driving campaign in their print advertising during Wireless Safety Week.
Verizon Wireless, the nation's largest wireless company, supports statewide legislation that requires drivers to use hands-free devices while talking on their wireless phones. "It's the right thing to do," says Roger Tang, president - Pennsylvania/West Virginia/Ohio region, Verizon Wireless. "A driver's first responsibility to drive safely. Verizon Wireless believes that the use of a hands-free device, which enables the driver to keep both hands on the wheel, increases the safety of our streets and highways. Locally, we are proud to work with Sunnyside Automotive Group in getting our responsible message out to the public."
Verizon Wireless, The Cellular Telecommunications & Internet Association (CTIA) and wireless carriers across the country have sponsored Wireless Safety Week each year since 1990 to focus attention on the important issue of safety.
About Verizon Wireless
Verizon Wireless is the largest wireless communications provider in the U.S. with more than 27 million wireless voice and data customers. The coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD), including Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless and PrimeCo Personal Communications. Verizon Wireless has a footprint covering more than 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets. The company, headquartered in Bedminster, NJ, is 40,000 employees strong. Reporters and editors can find more information about the company on the Web at http://www.verizonwireless.com.