Verizon Wireless Connects With Chicago Cubs
At Wrigley Field
Agreement Offers Unique Exposure for Nation's Largest Wireless Provider
March 24, 2001
The Chicago Cubs and Verizon Wireless, the nation's largest wireless communications provider, have announced a unique multi-year sponsorship agreement involving Wrigley Field and a series of on-going promotions.
The extensive agreement gives Verizon Wireless naming rights to the Wrigley Field Concourse, the first time in the history of Wrigley Field that such rights have been issued.
Details on the agreement were provided by Jim Ellis, Direct of Marketing-Chicago Region, for Verizon Wireless, and Jay Blunk, Director of Advertising and Promotions for the Chicago Cubs, during the company's "Opening Day" ceremonies at its new store at 500 N. Michigan Ave., on Chicago's Magnificent Mile.
"Verizon Wireless is delighted with this extensive agreement that joins us with a team and landmark that are such inseparable parts of Chicago," said Ellis. "We look forward to a successful season and a lengthy relationship with the Cubs."
Ellis added that the agreement includes exclusive sponsorship of the Wrigley Field concourse area and promotional events that will enhance the enjoyment and entertainment of baseball at Wrigley Field. "The agreement will offer a wealth of exposure opportunities for Verizon Wireless," he said.
Verizon Wireless' participation will be exclusive in the wireless communications industry. "We're pleased to add another market leader into our family of corporate sponsors," said Blunk.
Signage will include the appearance of the Verizon Wireless logo on turnstiles, directional signs and select supports on the concourse.
The agreement with the Cubs also includes the opportunity for Verizon Wireless to sell and demonstrate wireless phones, accessories and service to fans at Wrigley Field during approximately 70 Cubs home games. "Fans will benefit from increased convenience and accessibility to our products and services," said Ellis.
Trivia contests and other regular promotions will be conducted throughout the course of the season. Verizon Wireless will have:
- exclusive sponsorship of the Hometown Team program, featured at every Sunday home game;
- title sponsorship of the starting line-ups at Wrigley Field, highlighting the tradition of keeping score at the ballpark;
- presenting sponsorship of the "It's Your Call Trivia Game," a unique and interactive between-inning game for fans, incorporating the use of Verizon Wireless phone and mobile messaging technology.
About Verizon Wireless
Verizon Wireless is the largest wireless communications provider in the U.S. with 27.5 million wireless voice and data customers. The new coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Bell Atlantic Corp. and GTE Corp -- now Verizon Communications (NYSE:VZ) -- and Vodafone (NYSE and LSE: VOD). The new company includes the assets of Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless, PrimeCo Personal Communications and AirTouch Paging. The company has a footprint covering nearly 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets. Verizon Wireless, headquartered in Bedminster, NJ, is 38,000 employees strong. Reporters and editors can find more information about the company on the Web at http://www.verizonwireless.com.