Verizon Wireless Launches Hot New Mobile Web Games With Boxerjam

Verizon Wireless Launches Hot New Mobile Web Games With Boxerjam

Knockout and Dr. Popko are most recent additions

March 5, 2001



Verizon Wireless today announced that Boxerjam, a developer of games for wireless devices, has been selected to provide Mobile WebTM customers with two new games to play on the wireless Internet: Knockout and Dr. Popko.

Hundreds of thousands of Mobile Web customers can access the new games through the Entertainment section of the Websites site on their Internet-ready Mobile Web handsets.

In Knockout, players try to knock out the computer by matching correct answers to a pop culture topic. The pace is quick, and the topics are fun, but if players can't make the right matches, they might get knocked out.

Dr. Popko is a word-scramble game. Players choose the definition of a word whose letters have been scrambled, and earn points for correct responses.

Gary Schulman, president of the Wireless Data and Internet Services division of Verizon Wireless said, "Boxerjam's new games are good, quality fun. Players play against themselves, and the rounds go quickly. You can get a couple quick games in while waiting for an appointment or any other time you want to prove your knowledge of trivia or vocabulary."

"We are delighted to be delivering original Boxerjam games on the Verizon Wireless network with our new wireless games platform," said Allen Cunningham, CEO of Boxerjam. "This distribution agreement with Verizon Wireless brings us one step closer to achieving our goal of allowing Boxerjam games to be played on all interactive mediums: wireless, interactive television and the Internet via http://www.boxerjam.com."

About Verizon Wireless

Verizon Wireless is the largest wireless communications provider in the U.S. with 27.5 million wireless voice and data customers. The new coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Bell Atlantic Corp. and GTE Corp -- now Verizon Communications (NYSE:VZ) -- and Vodafone (NYSE and LSE: VOD). The new company includes the assets of Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless, PrimeCo Personal Communications and AirTouch Paging. The company has a footprint covering nearly 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets. Verizon Wireless, headquartered in Bedminster, NJ, is 38,000 employees strong. Reporters and editors can find more information about the company on the Web at http://www.verizonwireless.com.

About Boxerjam

Boxerjam Inc. is a leading global producer and provider of games, Game Shows, and puzzles across multiple platforms, including Internet, wireless and interactive television. Millions of people play Boxerjam's more than 20 original games and Game Shows through its online destination site, www.boxerjam.com, and premiere distribution partners for each medium. Through a strategic relationship with Electronic Arts, Boxerjam's content is distributed on AOL's Games Channel and EA.com. Boxerjam is prominent in the wireless entertainment space via partnerships with leading service providers. Boxerjam, via ITV partners such as Power TV, also produces and distributes interactive television Game Shows.

Boxerjam's stickiness, unique advertising model, and desirable audience of purchase decision-makers have attracted a broad-range of leading brand name advertisers including Universal Studios, Kraft, Verizon, MasterCard, and Ralston-Purina, among others. Via the Boxerjam intermercial, advertisers can deliver high impact, television quality commercials to captive players in between rounds of game play.

Conceived by Julann Griffin, co-creator of television's Jeopardy!, and founded in 1995, Boxerjam allows players to compete for cash and prizes as they enjoy the Game Shows. Boxerjam is based in Charlottesville, VA with offices in New York, Chicago, San Francisco, Tokyo and Los Angeles.