Verizon Wireless Rewards Deserving Youth With Tickets To *NSYNC Concert In Las Vegas
Wireless Company Teams with Big Brothers Big Sisters of Nevada
July 25, 2001
LAS VEGAS, NV
Verizon Wireless, the nation's largest wireless provider and sponsor of the *NSYNC 2001 POPODDESSY Tour, has donated concert tickets to Big Brothers Big Sisters of Nevada. Ten Big Brother and Big Sister "'matches" will attend the concert at Sam Boyd Stadium in Las Vegas on July 27.
"Verizon Wireless is thrilled to be able to donate 20 tickets to support the youth-based programs of Big Brothers Big Sisters," said Jackie Bach, director of sales in Las Vegas. "We know how important it is to set a positive example for the children in our community and Big Brothers Big Sisters has been serving Nevada youth for more than 28 years."
As a tour sponsor, Verizon Wireless will have a visible presence at the concert. In-venue promotions will include distinctive banners and messages on super-size screens. Concertgoers are invited to stop by the Verizon Wireless booth and have a free digital picture taken with a cutout of the band. The photo will then be sent electronically to those photographed so they can e-mail it to friends and family.
The Big Brother Big Sister pairs were selected to attend the *NSYNC concert based on the length of the match, their cooperation with the agency match contact requirements and their level of interest in attending the show. Ashley, and her Big Sister, Rose, will also be guests of Verizon Wireless at a pre-concert sound check with *NSYNC. This is a special opportunity to visit with the band on a more intimate basis before their live performance.
"With the support of Verizon Wireless, Big Brothers Big Sisters is able to recognize and reward our matches and provide them with a fun opportunity to attend the *NSYNC concert," said Kelly Stidham, director of Community & Corporate Relations. "This is an exciting opportunity that they might have thought was out of reach."
*NSYNC's appearance in Las Vegas is just one stop on the group's 38-city, 45-concert tour that kicked off May 23 in Jacksonville, Fl. The tour will conclude in August.
About Verizon Wireless
Verizon Wireless is the largest wireless communications provider in the U.S. with more than 28 million wireless voice and data customers. The coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD), including Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless and PrimeCo Personal Communications. Verizon Wireless has a footprint covering more than 90 percent of the U.S. population, 49 of the top 50 and 97 of the top 100 U.S. markets. The company, headquartered in Bedminster, NJ, is 40,000 employees strong. Reporters and editors can find more information about the company on the Web at http://www.verizonwireless.com.