Expanding Verizon Innovative Learning, helping small businesses flourish and we’re keeping customers protected.
Get Up to Speed with what's happening Inside Verizon.
First, we discuss our new Humanability commercial that aired during yesterday's NCAA championship game and our teammate Kendall Lee is showing how we’ve helped students at a Verizon Innovative Learning school in Bristol Township, Pennsylvania. Next, we rundown three stories: our new Best For A Good Reason video; Verizon Business Market leader Martin Burvill talks about the lifecycle of small businesses; and, TechCrunch shared the news that shorter, skippable ads are coming to YouTube.
We're investing over $200 million more into our Verizon Innovative Learning program. This brings our total commitment to over $400 million in tech education resources across the country. Our goal is to reach 5 million kids by 2023. You can nominate the next school.
We call it: Best for a Good Reason.
YouTube today is introducing a new way for advertisers to maximize reach from their shorter ads. The change arrives around two years after YouTube’s introduction of the six-second bumper, which the company says advertisers have learned how to best use to raise brand awareness, despite having only a few seconds to tell their story.
Anyone who has ever started a small business knows that it takes blood, sweat, tears and a whole lot of guts to build a successful business, starting from a mere idea and to sustain it over any number of years. The challenges that small business owners face just to keep the doors open — let alone turn a profit — are huge.