Try before you buy, virtually!

By: Cara Jurkowski

Jonathan Nikols breaks down how a virtual mirror can help you do just that. Plus, more innovation at the NRF.

What do Verizon, Martha Stewart and Drew Barrymore have in common?

On today’s edition of Up To Speed Live with Raquel and Jen:

💬 Talk To Us: Did you volunteer or serve your community on Dr. King’s birthday? [00:08]

We want to know all about it! Tell us:

  • What did you do?
  • Where did it take place?
  • Was it with a charity or organization? Which one?
  • Did your friends or family help?
  • Do you have any photos to share? (We’d love to see them!)
  • What impact do you think your work will have on your community?
  • How did it make you feel? 😀🥰🤔🥵😊😎🤗

Give us all the details in the comments! You might see your comments and photos on an upcoming episode.

Enterprise leader Jonathan Nikols gives his two cents on the NRF (National Retail Foundation) [00:29]

Jonathan Nikols joined Raquel and Jen to talk about our presence at the National Retail Federation’s 2024 event. Thousands of guests attended the event to learn about the latest retail inventions and innovation trends. (Even celeb-preneurs like Martha Stewart and Drew Barrymore were among those attending).

▶️ What’s it like to walk the floor at NRF? Let’s find out. [00:42]

At the Verizon space, we shared our latest innovations:

  • Virtual Mirror
  • Cashierless Checkout (learn more)
  • Warehouse Robotics
  • Apparel Store Technology
  • Grocery Store Technology

For more info, watch the video replay. And, be sure to check out the Verizon Business Retail page for an in-depth look at our most innovative solutions.

Plus, we identified some important trends:

  • An increase in the usage of shrink data to inform strategies (how data can help inventory management/curb theft)
  • Real-time inventory tracking with RFID technology (using RFID to better understand how to keep just enough inventory in stock and perfect just-in-time stocking)
  • The power of personalized in-person shopping experiences (using tech to drive customers to stores, which leads to greater sales and fewer returns)
  • Business leadership is more involved with technology adoption (at major retailers, business leaders are forming tighter partnerships with technology and information leaders in the C-suite)

Most notably, experts call 2024 the year of gamification at scale.

  • Marketing gamification is taking advantage of web3 technologies. They create more innovative content using holographic tech, AR and collectible digital assets (like NFTs)
  • In 2023, luxury brands led the gamification expansion, but 2024 will brings gamification it to more and more retailers
  • Retailers with larger scale (including supermarkets and FMCGs) prepare to collaborate on gamified experiences beyond engagement – potentially taking shape as loyalty schemes

🎯 Today is the LAST DAY to add your 4Q23 accomplishments to your 2023 year-end review [09:32]

Today is the final day for management employees using V Team Central to add your fourth quarter accomplishment highlights to your 2023 year-end review. It’s your opportunity to share WHAT you did in 2023 and HOW you made it happen. Get more information on the process.

🤫 Sneak Peek - Thursday, Jan. 18 on Up To Speed Live

Mark your calendar for a can’t-miss episode! We’re surprising the biggest fan we know with the best gift ever. Plus:

Q. What's big and red and has the best network anywhere?

A. I don’t know, but it’s looking pretty stoked about scoring another huge network win. Tune in Thursday to see it live!

Click here for a transcript of the webcast.

Tell us what you think of Up To Speed.

About the author:

Cara Jurkowski is a failed standup comedian who made up for her lack of comedic success by spending the past two decades telling stories about the communications industry and the amazing people who work to connect the world. When she is not writing about Verizon, she lives in an unofficial Lego museum, slowly working through a steadily growing backlog of unbuilt sets at a perfectly acceptable pace.

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