Fans and Verizon customers enjoyed a unique and unforgettable Latin music experience.
During the 16th Annual Latin GRAMMY® Awards, Verizon brought multiple unique experiences to music fans and its customers with the "Entre La Música" campaign. From access to the red carpet selfie station, which allowed them to interact with various celebrities, to an intimate backstage tour a day before the award ceremony, Verizon customers had an unforgettable VIP experience to the Latin GRAMMYs.
The campaign also surprised the winners of the award show and after party ticket giveaway with an unexpected meet-and-greet of Colombian band Bomba Estéreo.
As part of this year’s Entre La Música campaign, Verizon partnered with Bomba Estéreo, who was nominated for two Latin GRAMMYs and performed their hit single “Fiesta” with singer and actor Will Smith. The special performance was one of the biggest highlights of the night, marking Smith’s first on-stage performance in 10 years. The magic of this award ceremony is fusing artists from different genres together to create a one-of-a-kind musical moment.
Music fans were able to enjoy Bomba Estéreo and interact with the band live through Periscope interviews and Twitter since the moment they arrived in Las Vegas.