Verizon and NBA announce major content and marketing partnership
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“Verizon Slam Dunk” to Debut at NBA All-Star 2016
Verizon and the National Basketball Association (NBA) today announced a major, multiyear content and marketing partnership making Verizon the Official Wireless Service Provider of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League) and USA Basketball (USAB).
As part of the new partnership, go90, a mobile video service and social entertainment platform, will feature extensive NBA content including daily highlights, original content and access to live out-of-market games through NBA LEAGUE PASS. Additionally, all go90 users will have access to exclusive NBA-related content and will be able to Cut & Share select clips and highlights via text (SMS), Facebook and Twitter. The NBA and go90 will collaborate on bringing a number of original exclusive series to the go90 platform, offering unique perspectives and voices from around the NBA.
“There’s never been a more exciting time to be teaming with the NBA,” - Diego Scotti, Chief Marketing Officer for Verizon
Verizon will become the title partner of the NBA All-Star Slam Dunk platform. The “Verizon Slam Dunk” contest will debut at NBA All-Star 2016 in Toronto and Verizon will become the presenting partner of the NBA All-Star Balloting Program and a partner of NBA Draft, NBA Summer League and the Jr. NBA. Beginning with the 2016 season, Verizon will have a marquee partnership with the WNBA.
“There’s never been a more exciting time to be teaming with the NBA,” said Diego Scotti, Chief Marketing Officer for Verizon. “The NBA has rapidly evolved into a year-round digital experience that engages millions of young, cross cultural fans, in many interesting ways. We are always looking for new ways to add value for our customers, and this partnership creates great opportunities to do just that. We’re thrilled to bring exclusive and awesome content to go90 and to offer unprecedented access to unique experiences.”
"Verizon has an outstanding reputation for reliability and innovation, and thanks to this new partnership the NBA will be able to connect with fans in places and ways we never have before,” said NBA President, Global Media Distribution Bill Koenig. “As one of the country’s leading mobile providers, we are grateful for the opportunity to collaborate with Verizon on their go90 platform to deliver a new mobile experience for NBA fans.”
Throughout the partnership, Verizon will be integrated into NBA TV, NBA.com, the NBA App and other NBA Digital assets - which are jointly managed by the NBA and Turner Sports - along with national broadcast partners ABC, ESPN and TNT. Additionally, Verizon will collaborate with multiple NBA teams.
go90 - unveiled in Oct. 2015 - features a rich mix of live sports, live music events, prime time and original programming for users to watch anytime and anywhere in the U.S. on their mobile devices - regardless of wireless carrier. Through the go90 a la carte option, users will be able to purchase NBA LEAGUE PASS live game packages including NBA SINGLE GAME, NBA TEAM PASS, or the full season package, providing access to nearly 1,000 live out-of-market games.