Verizon finishes 2017 with highest customer loyalty, says thanks with new music-centered reward experiences

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Emily Vicker

Verizon Up rewards program brings fans face-to-face with Justin Timberlake, Luke Bryan, Demi Lovato, Maroon 5, Rae Sremmurd, Daya, Skylar Grey, Rich The Kid, Kali Uchis and X Ambassadors.

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NEW YORK–Finishing 2017 with the highest customer loyalty and lowest retail churn of the big four wireless carriers, Verizon today announced its customer rewards program, Verizon Up, will offer new music experiences with Justin Timberlake, Luke Bryan, Demi Lovato, Maroon 5, Rae Sremmurd, Daya, Skylar Grey, Rich The Kid, Kali Uchis and X Ambassadors throughout the year.  

"My favorite part of being on tour is getting to see my fans up close and give them a night they won’t forget,” said Justin Timberlake. “When Verizon approached me with the opportunity to thank them by providing special access to my tour, I couldn’t pass it up.” 

“Our customers do business with Verizon because we continue to provide the nation's most reliable network and the unwavering customer experiences they have come to expect,” said  Diego Scotti, Chief Marketing Officer, Verizon. “Now it’s our turn to say thank you to them through experiences that will bring them closer to some of the biggest tours and names in music today.  Music is a passion we know our customers share, and makes a great addition to the extensive line up of live sports experiences we also offer."

Throughout Justin Timberlake’s Man of the Woods Tour, Luke Bryan’s What Makes You Country Tour, Maroon 5’s Red Pill Blues Tour and Demi Lovato’s Tell Me You Love Me Tour, all Verizon Up members will get to the action fastest through the Verizon Up Members Lane that provides early and expedited venue entry. Ticket winners will be given a special up close experience within the Verizon Up Members section, including a limited number of VIP meet-and-greet opportunities available at select shows.

"My fans are the most loyal around and I couldn't be more thankful for them," said Luke Bryan.  "Working with Verizon to help them thank their customers while also offering my fans a great experience throughout my tour makes this a great partnership.”

In addition, Verizon Up members will have a chance to meet Interscope Records recording artists Rae Sremmurd, Daya, Skylar Grey, Rich The Kid, Kali Uchis and X Ambassadors at intimate events ranging from private dinners to closed studio sessions and additional experiences designed specifically for each of the musicians and their fans.  Members will also have access to the artists’ shows throughout the year.

With no fee to join and easy enrollment via the My Verizon app, Verizon Up is simple – earn rewards by just being a customer. By paying your Verizon Wireless bill you are eligible for everyday rewards and live experiences, including new customized rewards available every month. 


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