PrimeCo's Digital Network Offers Secure Calls

DALLAS — New digital networks, like that operated by PrimeCo Personal Communications, L.P., eliminate eavesdropping, offering users the best privacy available in the market today. PrimeCo's network is more secure than traditional cellular networks because it is based on the CDMA transmission technology. Any phone call made over an analog cellular network can be intercepted by scanners, and public figures have made headlines when information picked up this way has been made public.

"When wireless security breaches make headlines, consumers may worry that someone could listen to their calls," said Irene Stearn, PrimeCo's director-loss prevention. "PrimeCo has chosen the most fundamentally sound transmission technology in the wireless marketplace, so we can give our customers complete peace of mind while using their mobile phones. We know most of our customers don't have to worry about their private conversations making news, but everyone deserves to keep their private conversations private."

The transmissions of CDMA, or code division multiple access, are encoded digitally. Conversations are broken up, and each segment of conversation is assigned a code. On the receiving end, the conversation is reconstructed using the code. Even if a call on PrimeCo's network could be intercepted, the eavesdropper would hear only a brief segment of garbled speech - nothing that could be reprinted in a newspaper, whether it's The New York Times or the National Enquirer.

Customers can purchase PrimeCo phones at more than 1,000 local and national retailers, including Best Buy, Circuit City, Computer City, Incredible Universe, Office Depot and RadioShack locations. PrimeCo operates 35 retail stores and a telephone sales channel that can be reached by calling 1-800-801-2100.

PrimeCo Personal Communications owns PCS licenses covering 19 states and 58 million potential customers in 16 major cities: Norfolk and Richmond, Va.; Fort Lauderdale, Jacksonville, Miami, Orlando and Tampa, Fla.; Chicago; Milwaukee; New Orleans; Austin, Dallas, Fort Worth, Houston and San Antonio, Texas; and Honolulu. The company was formed by an alliance of AirTouch Communications, Bell Atlantic, NYNEX and U S WEST Media Group, and has more than 2,000 employees.

The combined cellular and PCS properties of PrimeCo and its owners include 39 of the top 50 U.S. markets, covering nearly 170 million people in 46 states and the District of Columbia and serving 20 percent of the wireless subscribers in the United States. The wireless partnership delivers to customers products and services that are easy to use, buy and afford, and plans to provide seamless nationwide service. The address for PrimeCo's interactive web site is