Bell Atlantic Mobile Names Carroll to Top Marketing Post


Bell Atlantic Mobile has named Debra Friedman Carroll vice president of marketing, responsible for developing and directing the strategy for marketing the carrier's wireless products and services throughout its service area, from Maine to Georgia. Specifically, she will oversee all corporate marketing, advertising and new product development.

Carroll has 10 years' experience in the wireless industry. Most recently she had been executive director of marketing and inside sales for the company's Northeast region, which includes Boston, the sixth largest wireless market in the country. Her efforts there helped the company earn the distinction of the best in overall customer satisfaction of Boston area wireless providers two years in a row from J.D. Power & Associates.

"Debra's leadership in the Northeast helped capture market share and deliver exceptional operational results in one of the most competitive markets in the country," said Jack Plating, executive vice president and chief operating officer of Bell Atlantic Mobile. "Her track record at both the staff and operations level make Debra especially qualified for the challenge of furthering our position as the premier wireless provider on the East Coast."

Carroll succeeds John Stratton who was named president of the company's Philadelphia region.

Prior to her last assignment, Carroll directed marketing operations and training in the company's Washington/Baltimore market for three years. She joined the company in 1989 and advanced through various positions in product management and business planning on the headquarters staff before assuming her regional assignments. Previously, she worked at New Jersey Bell in accounting and product management assignments.

Carroll has an MBA in marketing from Fairleigh Dickinson University and a Bachelor of Arts in Economics from Drew University.

NOTE TO EDITORS: Bell Atlantic Mobile is the largest wireless service provider on the East Coast and the second largest in the United States. The company owns and operates the most extensive network in the East, covering 111,000 square miles, and the largest chain of wireless retail outlets offering a full range of wireless personal communications services, including voice, data and paging. Based in Bedminster, NJ, Bell Atlantic Mobile has 5.4 million customers and 7,000 employees in the Northeast, mid-Atlantic, Southeast, and -- through a separate subsidiary -- the Southwest. Through its "Wireless at Work..." community relations program, which includes HopeLine®) voice mail service, Bell Atlantic Mobile uses its wireless technology to help individuals and communities improve security and emergency communications.