Verizon Wireless Opens New Pittsford Store

ROCHESTER, NY — Verizon Wireless, formerly Bell Atlantic Mobile, has opened a new wireless retail store in Pittsford. The store is located at 2951 Monroe Avenue at the corner of Monroe and Clover. The new store will offer a complete selection of wireless phones, plans and accessories, including wireless web access products.

"This expansion represents our commitment to provide our customers with increased convenience and an accessible, knowledgeable sales staff," said Shawn Blackburn, area manager, who noted that the store employs three people. The new store manager is Holly Storm of Penfield.

The Pittsford store will be open Monday through Friday from 8 a.m. to 7 p.m., Saturday from 9 a.m. to 6 p.m., and Sunday from noon to 5 p.m.

The grand opening will bring the total number of retail locations in Verizon Wireless's Upstate New York Region to 48 stores, more company-owned stores than any other Upstate New York wireless carrier, for unmatched convenience and service.

About Verizon WirelessVerizon Wireless is the largest wireless communications provider in the U.S. with more than 16 million wireless voice and data customers and nearly 4 million paging customers. The new coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Bell Atlantic Corp. (NYSE:BEL) and Vodafone AirTouch Plc (LSE:VOD; NYSE:VOD). The new company includes the assets of Bell Atlantic Mobile, AirTouch Cellular, PrimeCo Personal Communications and AirTouch Paging. Verizon Wireless will be further strengthened by the addition of the wireless assets of GTE Corp. (NYSE:GTE) when it completes its merger with Bell Atlantic. When the merger is complete, the new company will have a footprint covering nearly 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets.

Verizon Wireless, headquartered in New York City and Bedminster, NJ, is 30,000 employees strong. Reporters and editors can find more information about the company in its Media Center on the Web at: .

About EricssonInformation about Ericsson mobile phones and accessories is available on the World Wide Web at's 100,000 employees are active in more than 130 countries. Their combined expertise in fixed and mobile networks, mobile phones and infocom systems makes Ericsson a world-leading supplier in telecommunications.