BEDMINSTER, NJ and SAN DIEGO — Based on the first six months after its national rollout of Get It NowSM services, the outlook for wireless data looks promising, with Verizon Wireless setting the bar. The industry leader claimed success in the U.S. market for its flagship wireless data consumer offering. Get It Now, a BREW-based service that lets customers download entertainment and productivity tools over the air, has been warmly embraced by customers, encouraging the company to continue to launch data services and serve as a leader in the data services revolution. With 115 unique downloads already available, Verizon Wireless customers have access to more downloadable applications than customers of all other wireless carriers, and in the six months since the launch of Get It Now, consumers have downloaded 8.5 million Get It Now games, ring tones, entertainment applications and more. In the 1st quarter of 2003 alone, Verizon Wireless customers downloaded an average of nearly 2 million applications each month.
Get It Now is a convenient, self-provisioned service that does not entail a trip to the store, a call to customer service, or a monthly fee to have access to content. Customers pay only for what they want to download over the air. But ease of use is just one reason why customers have adopted Get It Now; nearly every Tuesday morning, new applications are made available for download by Get It Now-enabled handsets, which keep customers returning while drawing in new users.
The six Get It Now-enabled handsets currently available constituted more than 40 percent of all handsets sold through Verizon Wireless' direct distribution channels in the 1st quarter of 2003, and new handsets are launching in the coming weeks. By the close of 2002, Verizon Wireless had sold more than 1.5 million Get It Now handsets, and through March 2003 that number has more than doubled, to 3.2 million Get It Now-capable handsets in the marketplace. The company expects to sell more than 8 million Get It Now-enabled handsets by the end of 2003.
All Verizon Wireless data services -- including Mobile Web by VZW with MSN®, the high-speed Express NetworkSM, TXT Messaging, and Get It Now -- contributed 1.5 percent to 1st quarter 2003 revenues for Verizon Wireless.
John Stratton, vice president and Chief Marketing Officer at Verizon Wireless, said, "By every measure, Get It Now and BREW technology are unmitigated successes for Verizon Wireless and our customers. Since our launch on September 23, 2002, Get It Now has grown by every measure-from the number of applications we offer, to customer downloads, to revenues and to the number of phones we offer and sell." Stratton added, "QUALCOMM's BREW technology, great color offerings from handset manufacturers and incredible applications from the developer community have allowed us to build the most robust and customer-friendly downloadable entertainment service in the nation. And we have plans for using BREW technology to provide suites of services for business users in the near future. Verizon Wireless will reach out to all segments of our customer base - individual users, mobile professionals, medium and large-sized enterprises, with wireless data offerings running through BREW."
With a Get It Now wireless phone from Verizon Wireless, consumers nationwide can download games, entertainment and productivity applications over the air onto their phone. Prices vary depending on the number of applications downloaded and applicable download charges; free demonstrations are available on many applications so customers can try before they buy. Airtime is used during the selection and download process and during the use of many applications after download. Get It Now-enabled phones are available in more than 1,200 Verizon Wireless Communications Stores, at participating RadioShack stores, or on the Web at www.verizonwireless.com.
About Verizon WirelessVerizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 33.3 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.
About Get It NowGet It Now service from Verizon Wireless expands a wireless phone into an entertainment device that can also increase personal productivity. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. Get Games and Get Fun keep customers entertained, while Get Going applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with Get Pix or identify incoming callers by assigning a unique ring with Get Tones. A variety of license-pricing options from a free demonstration to single use to monthly subscriptions are available.####