NBA and Verizon Wireless Unveil "NBA All-Star TXT Play" For NBA All-Star 2004

NEW YORK and BEDMINISTER, NJ — The NBA and Verizon Wireless, the nation's largest wireless service provider, announced today the launch of the most comprehensive wireless All-Star package ever — 2004 NBA All-Star TXT Play. Featuring MVP voting, trivia questions and a fan poll that will be available exclusively to Verizon Wireless customers with two-way TXT messaging capable phones, NBA All-Star TXT Play keeps basketball fans in the action throughout the NBA All-Star 2004 activities, February 9-15.

NBA fans can register now for the 2004 NBA All-Star TXT Play directly from their Verizon Wireless phones by sending the TXT message "N-B-A" to "6-2-2" (NBA) or by signing up through NBA.com. Verizon Wireless customers will be charged according to their calling plan. After registering, customers will automatically receive the following 2004 NBA All-Star wireless features:

2004 NBA All-Star Game and 2004 got milk? Rookie Challenge MVP Voting — NBA fans can vote — and have their vote count — toward selecting the MVPs of both the 2004 NBA All-Star Game on Sunday, February 15, and — for the first time — the 2004 got milk? Rookie Challenge on Friday, February 13. Verizon Wireless customers pre-registered to receive the ballots will get them via TXT Message once the MVP candidates are selected during the second half of each game. Fans will also be able to cast their MVP votes on NBA.com.

Sprite Rising Stars Slam Dunk Poll — On Saturday, February 14, Verizon Wireless customers will have the opportunity to predict who they think will win this year's Sprite Rising Stars Slam Dunk, through a wireless poll sent to their wireless phones. Results of the poll will be available for fans to view before the event.

NBA All-Star Trivia — From Monday, February 9 through Thursday, February 12, Verizon Wireless customers will receive a daily All-Star trivia question in anticipation of the upcoming NBA All-Star Game. Customers can see the correct answers immediately upon answering.

The NBA All-Star Game on Sunday, February 15 will be broadcast live by TNT, Rogers Sportsnet and ESPN Radio at 8 p.m. EST. The game will also be telecast in 212 countries and broadcast in 12 languages on NBA.com.

Along with the "NBA All-Star TXT Play" the NBA's innovative wireless coverage will be enhanced with the debut of NBA 2004 published by JAMDAT, a new downloadable wireless NBA basketball game featuring full court 2-on-2 action now available exclusively through Verizon Wireless' Get it Now service.

NBA 2004 is the NBA's most recent collaboration with JAMDAT following the launch of the first-ever downloadable NBA wireless All-Star Ballot that provided Verizon Wireless customers the opportunity to vote for the 2004 NBA All-Star starters. The 2004 wireless NBA All-Star Ballot contributed to the more than 5.3 million total ballots cast and more than 40 million player votes, a 16 percent increase from last year's NBA All-Star Ballot program totals.

Verizon Wireless customers with Get It Now-capable phones can download NBA 2004 over the air onto their phones and pay just $2.49 monthly access, or $7.49 for unlimited use. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless' digital service to access the Get It Now virtual store. For more information about Get It Now, visit www.verizonwireless.com/getitnow.  

Verizon Wireless customers who want to check out the NBA action with the NBA All-Star TXT Play can pay as they go with $0.02 for each TXT message received and $0.10 for each message sent, or select from bundled plans for $2.99 per month for 100 TXT messages, $3.99 per month for 200 TXT messages and $7.99 per month for 600 TXT messages sent or received. Verizon Wireless prepay customers can also join the excitement — prepay customers with TXT messaging-capable phones can send and receive messages for just $0.05 each.

Customers can purchase TXT Messaging and Get It Now-capable phones at more than 1,200 Verizon Wireless Communications Stores throughout the country, at participating Circuit City and RadioShack locations, or online at www.verizonwireless.com.  For a complete rundown of NBA wireless features, visit NBA.com.

About Verizon Wireless Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.  To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com.  

About Get It NowGet It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.

About NBAWith 29 teams in the United States and Canada, NBA games and related programming are broadcast to 212 countries in 42 languages. The NBA is one of the most popular and profitable sports or entertainment properties in the licensing world with NBA league and team products in stores across the globe, on the NBA Store on NBA.com, the NBA Store on Fifth Avenue in New York City, and NBA City in Orlando. The NBA maintains marketing partnerships with the most successful companies in their categories. For more information on the NBA, visit www.nba.com.  

About JAMDAT Mobile Inc.JAMDAT Mobile Inc. (http://www.jamdat.com) is a global wireless entertainment publisher. JAMDAT provides entertainment applications and technologies that support multiple wireless handset platforms worldwide. Offering a unique combination of creative and technological expertise, JAMDAT stands as the preferred mobile entertainment partner for wireless carriers, handset and PDA manufacturers, major media companies, and independent content developers worldwide. JAMDAT's investment partners include Benchmark Capital, Apax Partners, Inc., and wireless infrastructure leaders QUALCOMM Inc., Sun Microsystems, and Intel.

Get It Now is a registered trademark of Verizon Wireless.

####