NBA, JAMDAT and Verizon Wireless Expand Wireless Hoops Action With Launch of NBA 2004

LOS ANGELES, CA — The NBA, wireless entertainment publisher JAMDAT Mobile Inc., and Verizon Wireless, the nation's leading provider of wireless communications, today announced the launch of NBA 2004 published by JAMDAT. It is now available exclusively on Verizon Wireless' Get It Now service.

NBA 2004 includes all 29 NBA teams and player rosters from the 2003-04 season. The game provides NBA fans with realistic basketball action in full-court 2-on-2 play with a shot clock and complete control on both ends of the court including dunks, blocks and passes.

To play NBA 2004, Verizon Wireless Get It Now customers pick two players from their favorite NBA team and then play a single game — or compete for a full season. Choosing from three skill levels, Rookie, Pro and All-Star, users can quickly learn the game and continue to be challenged as they build career statistics that are saved online for future review.

"The launch of NBA 2004 continues to upgrade and expand our wireless offerings, while providing our fans with more great ways to stay connected to the NBA - wherever they are," said Jonathan Press, Vice President of Marketing Partnerships for the NBA. "Together, the NBA and Verizon Wireless continue to offer NBA fans new innovative and cutting edge wireless features."

"We have a great relationship with the NBA that began with 2002 launch of our successful NBA One-on-One wireless game," said Mitch Lasky, CEO of JAMDAT Mobile Inc. "The new NBA 2004 takes wireless NBA action to a new level."

Verizon Wireless customers with Get It Now capable phones can download NBA 2004 over the air onto their phones for just $2.49 monthly access, or $7.49 for unlimited use. NBA 2004 is in the Get It Now virtual store in the getGAMES shopping aisle. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications.

Customers can purchase Get It Now-capable phones at more than 1,200 Verizon Wireless Communications Stores throughout the country, at participating Circuit City and RadioShack locations, or online at  For a complete rundown on NBA wireless features, visit   

About JAMDAT Mobile Inc.JAMDAT Mobile Inc. ( is a global wireless entertainment publisher. JAMDAT provides entertainment applications and technologies that support multiple wireless handset platforms worldwide. Offering a unique combination of creative and technological expertise, JAMDAT stands as the preferred mobile entertainment partner for wireless carriers, handset and PDA manufacturers, major media companies, and independent content developers worldwide. JAMDAT's investment partners include Benchmark Capital, Apax Partners, Inc., and wireless infrastructure leaders QUALCOMM Inc., Sun Microsystems, and Intel.

About the National Basketball AssociationWith 29 teams in the United States and Canada, NBA games and related programming are broadcast to 212 countries in 42 languages. The NBA is one of the most popular and profitable sports or entertainment properties in the licensing world with NBA league and team products in stores across the globe, on the NBA Store on, the NBA Store on Fifth Avenue in New York City, and NBA City in Orlando. The NBA maintains marketing partnerships with the most successful companies in their categories. For more information on the NBA, visit  

About Verizon WirelessVerizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at  To receive broadcast-quality video footage of Verizon Wireless operations, log onto  

About Get It NowGet It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.

Get It Now is a registered trademark of Verizon Wireless.