Verizon Wireless, Blue Lava Wireless and Atlas Mobile Team Up To Offer Tetris Tournament For Prizes To Verizon Wireless Get It Now Customers

BEDMINSTER, NJ — Verizon Wireless, the nation's leading wireless provider, Blue Lava Wireless, a leading developer and publisher of mobile games, and Atlas Mobile, Inc., a mobile game and services company focusing on multiplayer tournament game experiences, today announced the availability of Tetris® Tournament for PrizesTM to Verizon Wireless customers through the Get It Now® virtual store. Verizon Wireless' Get It Now customers can compete against each other in daily and weekly tournaments to win CDs, DVDs, movie tickets and gift cards directly from their mobile phones.

Tetris, the most widely played real-time puzzle computer game of all time, challenges players to arrange geometric shapes in complete horizontal rows as they fall into a well. When blocks are lined up in a complete horizontal row, they are removed from the Matrix, and points are scored. Tetris Tournament for Prizes gives customers the opportunity to compete for prizes by showcasing their skill at this highly interactive and simple puzzle game.

"Atlas Mobile and Blue Lava Wireless are helping us bring Tetris, one of the most popular games ever, to our Get It Now customers — with the exciting element of competing in tournaments to win prizes," said Paul Palmieri, director of business development and programming for Verizon Wireless.

"The combination of Tetris' popularity and Atlas Mobile's new twist of multiplayer tournaments where players can win prizes is a breakthrough for mobile game players," said Henk B. Rogers, president, Blue Lava Wireless. "We're thrilled to be able to offer this unusual type of gaming experience to Verizon Wireless' Get It Now customers."

"We're extremely excited to have the opportunity to work with Verizon Wireless and Blue Lava Wireless to offer Tetris Tournament for Prizes to our mobile players and this unique tournament experience of Tetris to game fans," said Isaac Babbs, CEO, president and founder, Atlas Mobile.

Tetris Tournament for Prizes is available in the getGAMES shopping aisle on select Get It Now-enabled phones for $3.99 monthly access. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.

Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations and on the Web at  For more information on Get It Now, visit  

About Verizon WirelessVerizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at  To receive broadcast-quality video footage of Verizon Wireless operations, log onto  

About Get It Now®Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.

About Blue Lava WirelessBlue Lava Wireless, based in Honolulu, Hawaii, develops and publishes mobile entertainment content. Founded in 2002, Blue Lava is the publisher of the #1 mobile game of all time "Tetris." The company is focused on bringing the best games for the casual gaming community to wireless platforms everywhere. For more information visit our Web site at  

About Atlas Mobile, Inc.Atlas Mobile is a mobile game services company focused on delivering the best skills-based multiplayer tournament games on mobile phones. Atlas provides a complete client-server tournament service and a series of well-known, easy-to-learn, casual games. Every Atlas Mobile game encourages mobile phone players to compete against each other to win prizes in continuous head-to-head and weekly progressive tournaments. Atlas Mobile is based in San Mateo, California. Visit Atlas Mobile at  

Get It Now is a registered trademark of Verizon Wireless.