Verizon Wireless Celebrates the Spirit of COPA America 2004 Through Local Community Events
IRVINE, CA — Verizon Wireless, the nation's leading provider of wireless communications, is celebrating Copa America 2004 through the launch of Onda Fútbolera. This interactive, soccer-oriented program consists of 28 community events, each featuring live broadcasts by on-air personalities from participating Spanish radio and television stations, as well as games and prizes.
"As part of the community, we share in the excitement around soccer," said Oscar Madrid, Verizon Wireless' associate director multicultural marketing. "Our goal with Onda Fútbolera is to provide parents and children with the chance to participate in the energy and spirit of Copa America."
Verizon Wireless is the category exclusive sponsor for Copa America 2004 on Univision and will be hosting these Onda Fútbolera events throughout the 12 western states. Copa America 2004, second only to World Cup in fútbol importance, features teams from ten South American countries, plus teams from Mexico and Costa Rica. Matches will air live on Univision between the 6th and 25th of July.
On Saturday, April 24, 2004, Onda Fútbolera arrives in two Verizon Wireless stores-880 North Imperial Avenue in El Centro, California, and 2225 Civic Center Drive, Suite 120, in Las Vegas, Nevada.
Onda Fútbolera events include prizes, music, food, soccer-ball kick game and interactive soccer and boxing games. Prizes will vary from event to event, but will range from concert tickets and CDs to televisions, DVD players and microwave ovens. Several trips for two to Mexico will also be awarded during the course of the 28 Onda Fútbolera events. See participating stores for official rules.
Wireless phones, courtesy of Verizon Wireless, will be available at every Onda Fútbolera event so that people can make an international call back home at no charge.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.
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