Verizon Wireless and eMbience Announce Masttones Exotic Indian Melodies Debut on Get It Now Mobile Phones

BEDMINSTER, NJ and SAN DIEGO, CA — Exotic Indian melodies, romantic strains of the sitar and driving beats now can be experienced through Get It Now® from Verizon Wireless, the nation's leading wireless service provider, with the introduction of MasttonesTM Indian-themed polyphonic ringtones. Created by eMbience Inc., a leading developer and publisher of wireless software, in partnership with Faith West Inc., Masttones lets Verizon Wireless customers select ringtones from song categories ranging from Punjabi blends mixed with hip hop rhythms to traditional Indian favorites to hits from the latest Indian films.

Masttones enables Verizon Wireless Get It Now customers to personalize their mobile phones with a genre of music new to the wireless industry. Customers can find Masttones in the getTONES shopping aisle on select Get It Now-enabled phones and preview ringtones before they buy. Downloaded ringtones can be set as the default ringers on customers' phones or can be assigned to specific callers.

"There are over three million Indians in the US, which only includes those who have migrated from India or are here on work visas," said Dr. Nimish Shrivastava, President of eMbience. "This growing consumer segment combined with the increasing popularity of Indian music featured in Indian films was the inspiration behind Masttones."

"In addition to the way consumers express their individuality through ringtones, we also believe users will feel and enjoy the sense of being carefree — as the "Mast"tones name suggests — while listening to these tones," continued Shrivastava. "And, we are proud to have learned from the best. Faith West pioneered the ringtone industry with ModtonesTM and we feel honored to have worked with them on Masttones. They helped us fine tune this product and we are thrilled with the outcome."

"We're pleased to partner with eMbience on Masttones to create what will become the first global channel for Indian mobile entertainment," said Carolynne Schloeder, president of Faith West Inc.

"eMbience has created a fun application for Indian consumers — and for all of our customers that appreciate Indian music," said Jim Straight, vice president of wireless Internet and multimedia services for Verizon Wireless. "We are pleased to be the first wireless carrier to offer Masttones to customers that want to personalize their phones with songs from traditional to modern Indian hits."

Masttones ringtones are initially available on the Get It Now-enabled Verizon Wireless LG VX6000 phone for $1.99 for one tone, $7.49 for five tones or $12.49 for 10 tones. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations and on the Web at For more information on Get It Now, visit  

About Verizon WirelessVerizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 39 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To receive broadcast-quality video footage of Verizon Wireless operations, log onto  

About Get It NowGet It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.

About eMbienceeMbience Inc. was founded with a vision to be a leading global wireless entertainment and information application developer and publisher. eMbience builds and publishes innovative productivity tools, information and entertainment applications for mobile phones. eMbience developers are experts at the newest wireless software technologies, including QUALCOMM's BREW, J2ME, Symbian and WAP. eMbience is also a proud Elite BREW® Developer. From partner products such as Modtones and Accuweather, to its own diverse portfolio of applications including Masttones, Wine Cell'r, Drinknation and Traffic Map, eMbience's software design is recognized and respected throughout the wireless industry. Visit eMbience at

Get It Now is a registered trademark of Verizon Wireless.