Verizon Wireless Names Luis Cruz President - Central Texas

DALLAS, TX — Verizon Wireless, the nation's leading wireless provider, announced today it has named Luis Cruz as president of the Central Texas Region, effective immediately. Cruz will direct sales and operations for the Central Texas Region, a territory that includes Dallas, Fort Worth, Austin, San Antonio, Corpus Christi, the Rio Grande Valley, Shreveport, Little Rock and southern Oklahoma. Cruz will report to Jack Plating, South Area president — Verizon Wireless.

"Luis possesses strong wireless knowledge and expertise — he knows our business," said Plating. "His broad range of industry experience and leadership will help continue to expand our presence in the Central Texas markets and provide the best experience for Verizon Wireless customers."

Cruz has been with Verizon Wireless and its legacy companies for 16 years, most recently serving as director of retail sales in Florida since 2002. Cruz previously served as director of indirect sales for more than three years and was also director of marketing. He started his wireless career with the former AirTouch Cellular in 1988 as business development manager and was later promoted to director of national retail for the company.

"Verizon Wireless is nationally recognized for having the best wireless network and customer service in the industry. I'm excited about the opportunity to provide that superior wireless experience to more customers than ever across the states we cover," said Cruz.

Cruz earned a bachelor's degree in business administration and corporate finance from San Diego State University in 1987. He will be based in Lewisville, Texas.

About Verizon WirelessVerizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40.4 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To receive broadcast-quality video footage of Verizon Wireless operations, log onto