E! Entertainment Television Offers Up The Latest Celebrity And Entertainment News Clips On V CAST From Verizon Wireless

BEDMINSTER, NJ and LOS ANGELES, CA — E! Entertainment Television®, the leading 24-hour network with programming dedicated to the world of entertainment, and Verizon Wireless, the nation's leading wireless service provider, announced today the availability of short content video from E! programming on Verizon Wireless's new V CAST multimedia service. V CAST from Verizon Wireless is the first true 3G wireless broadband consumer multimedia service in the country, allowing customers to view crystal clear video clips on demand because it runs on Verizon Wireless' Evolution-Data Optimized (EV-DO) network — the only widely available wide-area wireless broadband network in the United States. The V CAST coverage area, which mirrors Verizon Wireless' EV-DO network, is available in more than 30 major metropolitan markets and covers more than 75 million people.

With E! Entertainment Television content for V CAST, Verizon Wireless gives customers access to the latest celebrity and entertainment news video clips of the following:

  • E! News is a daily news program that covers the latest in entertainment news and information.

  • The Awful Truth®-"Get the juiciest Hollywood dish first" The Awful Truth is a weekly segment hosted by E!'s Ted Casablanca, who dishes out the latest celebrity dish.

  • Fashion PoliceTM-"Get our take on the latest celebrity styles" Fashion PoliceTM is a weekly segment hosted by Robert Verdi that covers the latest celebrity fashion trends and mishaps on the red carpet.

  • Red Carpet Moments-"All the stars, all the excitement, all live coverage" Red Carpet Moments highlight award shows, movie premieres and parties with your favorite celebrities.

  • Watch with Kristin-"Grill, Gossip and gripe with our own TV Diva" Watch with Kristin covers the latest news and gossip on the most popular television programs, hosted by Kristin Veitch.

  • E! TV Highlights- E! TV Highlights showcases upcoming shows on E! Entertainment Television, including favorite moments and outtakes.

  • Celebrity Bites-"Watch Interviews with your favorite stars" Celebrity Bites include one on one interviews with celebrities in our studios.

  • Wild On! ® -"Travel the world's hottest spots with Wild On!" Take a trip around the world to the latest hotspots and best parties across the globe.

E!'s celebrity and entertainment news content lends itself extremely well to the V CAST platform," said John Najarian, vice president, new platform development for E! Networks. "We're pleased to extend the E! brand to wireless video clips on-demand, offering entertainment enthusiasts another medium through which they can enjoy entertainment programming and remain well informed on the world of celebrity."

"E! Entertainment Television helps Verizon Wireless' V CAST customers stay informed and entertained with familiar content from wildly popular E! programs, " said John Stratton, vice president and chief marketing officer for Verizon Wireless. "V CAST's easy to use format helps customers view the entertainment content they love via crisp, clear streaming video clips — all in the palm of their hands."

For $15.00 monthly access added to their Verizon Wireless calling plan, customers get the V CAST VPak that includes unlimited access to a wide array of more than 300 daily updated video clips from leading content providers, including video clips from E! Entertainment Television. Unlimited basic video clips are included, but application download fees will still apply for 3D games, premium video clips, and all other Get It Now® applications. There are no airtime charges to download or stream and watch E! Entertainment Television video clips and other V CAST content. For a limited time, customers who sign up for V CAST will receive two months of service free. Verizon Wireless V CAST customers also receive monthly access and unlimited browsing on Verizon Wireless' Mobile Web 2.0SM news and information service. In addition, customers can choose from premium video clip content, available at additional cost that includes music videos and more. With Windows Media delivering E! Entertainment Television programming to V CAST phones, Verizon Wireless customers receive a high quality wireless multimedia entertainment experience.

V CAST's array of hot new multimedia programming is located in the Get It Now virtual store — customers can access video from favorite news, sports and entertainment providers in the getVIDEO shopping aisle and check out new cutting-edge 3D games in the getGAMES aisle. Once in the getVIDEO shopping aisle, customers simply scroll to the Entertainment category and click on E! to view video clips in the palm of their hands. V CAST also gives customers unlimited airtime to browse and view applications in the other familiar Get It Now shopping aisles — such as getTONES and getGOING.

V CAST customers can find E! Entertainment Television video clips on the new 3G-capable VX8000 phone that allows customers to download content with just a few clicks and experience outstanding clarity and sharpness. The LG VX8000 is available to Verizon Wireless customers for $199.99 after $70 rebate with a two-year customer agreement. V CAST customers can also find E! Entertainment Television video clips on the Samsung a890, which is $249.99 after a $70 rebate with a two-year customer agreement, and the CDM8940 from UTStarcom Personal Communications (formerly Audiovox Communications Corp.) for $229.99 after a $70 rebate with a two-year customer agreement.

For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.  

(EDITORS: High-resolution images of E! Entertainment Television applications on V CAST are available online. Log on to www.verizonwireless.com/multimedia  to preview and request images.)

About Verizon WirelessVerizon Wireless owns and operates the nation's most reliable wireless network, serving 43.8 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.  To receive broadcast-quality video footage of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.  

About E! NetworksBased in Los Angeles, E! Networks is the world's largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; The Style Network where life gets a new look and E! Online, located at Eonline.com. E! is currently available to 85 million cable and direct broadcast satellite subscribers in the U.S. The Style Network currently counts 38 million subscribers with commitments to reach over 40 million. E! Online, the #1 entertainment news and celebrity gossip Website.