Stills And B-Roll Available To Media: Verizon Wireless Network Operations And Recovery Efforts In Gulf Coast

BEDMINSTER, NJ — WHO:     Verizon Wireless, the nation's leading wireless service provider

WHAT:     B-roll from the Verizon Wireless Network Operations Center and Emergency Operations Center in Baton Rouge, LA; Verizon Wireless' COWs (Cell on Wheels) in use in the Gulf Coast area; Verizon Wireless Communications Stores in Gulfport, MS and Baton Rouge and Hammond, LA. B-roll includes:

  • Verizon Wireless shipping portable generators and COWs (Cell on Wheels) to provide back-up and enhance service in areas impacted by Hurricane Katrina.

  • Verizon Wireless Disaster Recovery Team members monitor the network, dispatch emergency crews, prepare phones and accessories for distribution from the Verizon Wireless Network Operations Center.

  • Clean-up and restoration of a Verizon Wireless Communications Store in Gulfport, MS.

  • Keith Gladhill, Verizon Wireless District Manager of the Gulf Coast West region, discussing customers' needs after Hurricane Katrina.

  • Emerson Baty, Verizon Wireless Communications Store Manager, discussing customers' communications needs.

  • Michael Yokem, Verizon Wireless Communications Store retail manager, discussing what customers need when they come into the store.

  • Joe Bush, Verizon Wireless District Manager for the Gulf Coast Central region, discussing the dedication of Verizon Wireless employee, Dan Brown.

  • Customers at the Verizon Wireless Communications Store in Baton Rouge, LA.

  • Verizon Wireless connecting a COW (Cell on Wheels) outside of a Verizon Wireless Store.

  • Verizon Wireless COWs (Cell on Wheels) and portable generators in service in Biloxi, MS.

WHERE:     B-roll can be found at  

WHEN:     Available now

BACKGROUND:     Throughout the year, Verizon Wireless comprehensive disaster recovery efforts test emergency generators and back-up batteries to maintain service in the event of a power outage. In fact, a mock scenario, played out in one of the company's 2005 nationwide disaster preparation drills earlier this year, simulated the circumstances of a hurricane hitting the Gulf Coast.

In the Gulf Coast region alone, more than 80 percent of the individual transmission sites operated by Verizon Wireless have their own on-site generators. This capability is critical if roads are impassable in the wake of a storm. In addition, Verizon Wireless has readied thousands of loaner wireless phones and extra batteries for distribution and use by local emergency personnel.

The company also has a mobile fleet of Cells on Wheels (COWS) and Cells on Light Trucks (COLTS), which are self-powered transmitters that can be rolled into hard hit locations or areas that need extra network capacity. The company's fleet of portable generators are kept fueled and placed on standby in areas prone to sudden natural disasters, and fuel companies are scheduled to assist in keeping generators running. The company invests more than $4 billion annually to expand and upgrade its network.

About Verizon Wireless

Verizon Wireless owns and operates the nation's most reliable wireless network, serving 47.4 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at