Setanta Kicks One Out of the Park With the World Of Sport Application for Verizon Wireless Mobile Web 2.0 Customers

BEDMINSTER, NJ and VANCOUVER/DUBLIN — Setanta, the premier provider of international live sports broadcasts, mobile sports news and "info-tainment," and Verizon Wireless, the nation's leading wireless service provider, announce that the popular World of Sport application is now available to sports fans across the U.S. on Verizon Wireless' Mobile Web 2.0SM service.

Setanta's World of Sport is the ultimate anytime, anywhere resource for U.S. sports fanatics. Consisting of in-depth coverage and analysis of a wide range of U.K. and European Soccer leagues, World of Sport gives international sporting fans a way to stay abreast of the latest game and team information from organizations such as the English Premier League, Champions League, UEFA Cup, European and World Championships (e.g. the World Cup). Mobile Web 2.0 customers can also access information about the CFL (Canadian Football League) international Rugby, Golf, F1 Racing, and the GAA (Gaelic Athletic Association) games of Hurling and Irish Football.

Written almost exclusively by Setanta's team of in-house journalists for the wireless audience, World of Sport articles, feature stories, reports and commentary are a comprehensive blend of opinion, irreverent humor and expert analysis. In conjunction with the World of Sport's extensive collection of embedded photographs, relevant sports images and logos, constantly updated news, game previews and results, Verizon Wireless' Mobile Web 2.0 customers will find themselves immersed in a unique brand of sports journalism.

In addition to written sports materials, Setanta's World of Sport provides avid sports fans with the 'Fastest Report in Sport' right in the palm of their hands. Verizon Wireless customers with Mobile Web 2.0-enabled wireless phones will be able to access:

  • Breaking and up-to-the-minute news

  • Player/coach/driver and team interviews and profiles

  • "Live" results, fixtures, stats, tables, test times, rankings and standings

  • Full match/game and race reports, post-event reactions, summary, tactical analysis and details

  • Off-beat news and gossip from around the sporting world

"With World of Sport, Setanta Mobile has created a unique sporting application designed for the most serious international sporting fans," says Anthony Dillistone, Setanta Mobile's Executive Director for Asia and the Americas. "Having such exciting, specially designed and up-to-the-minute sports content available to Verizon Wireless Mobile Web 2.0 customers enables two very distinct and successful industry leaders to reach an extensive customer base."

The Setanta Sports Group has delivered the standout events of the international sporting calendar to a loyal and ever increasing audience throughout the world for over 10 years. Setanta Media's applications are the most comprehensive wireless international sports services in the U.S. and have proved hugely popular with a burgeoning U.S. audience.

World of Sport is available now from Verizon Wireless on Mobile Web 2.0-capable handsets. Mobile Web 2.0 can be self provisioned, eliminating the need for customers to call customer service or visit a Verizon Wireless Communications Store to sign up for the service. Customers simply register for Mobile Web 2.0 on their Mobile Web 2.0-capable handset and get access to information and content right from their wireless handsets. Mobile Web 2.0 is available for $5.00 monthly access, plus airtime.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to

About Verizon WirelessVerizon Wireless owns and operates the nation's most reliable wireless network, serving 49.3 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at

About Setanta Sports Setanta Media and its operating arm Setanta Mobile are recognized as global leaders in the development and distribution of wireless sports content, with a strong base of experience in working with rights owners to promote their respective brands and product profitably. The company is the new media division of Setanta Sports Group, the U.K.'s second largest sports broadcaster. Setanta's demonstrated understanding of mobile sports media and the mobile sports consumer has been gained in delivering unique, relevant and innovative sports content via SMS, WAP, MMS and increasingly through video and other 3G applications, to and for a wide range of sports and network partners. Visit the Setanta website at: