Verizon Wireless Names David Yam Lawrenceville, New Jersey, Store Manager

LAWRENCEVILLE, NJ — Verizon Wireless has named David Yam manager for the company's retail location in Lawrenceville. In this position, Yam will be responsible for customer service, retail sales, inventory, merchandising and employee training for the store, located at 3371 US Highway 1 in the Mercer Mall. He will also oversee the Lawrenceville location's HopeLine® wireless phone collection program. Through HopeLine, Verizon Wireless collects no-longer-used wireless phones, regardless of make, model or carrier, to be refurbished or recycled in an environmentally-friendly way. Proceeds are donated to domestic violence prevention advocacy groups or used to purchase wireless phones with free airtime for use by survivors. Phone donations are accepted during store business hours, Monday to Saturday, 9 a.m. — 9 p.m. and Sundays, 11:00 a.m. — 6 p.m.

An employee of Verizon Wireless for three years, Yam previously managed the company's retail store at the Roosevelt Mall in Philadelphia. Yam, a Philadelphia resident, earned a bachelor's degree in Marketing/Management from Siena College in Loudonville, New York.

Demand for Verizon Wireless products and services in Lawrenceville and across the country continued during 2005 as the company set new records for customer growth. For the year, the company added 7.5 million net new customers, and more than 2 million net customer additions during the fourth quarter alone, an industry record. Verizon Wireless also maintained its position as the nation's wireless leader in customer loyalty (highest customer retention and lowest turnover rate). In the fourth quarter of 2005, the company posted a churn rate of 1.2%, well below the rate reported by the other national wireless carriers for the quarter.

About Verizon Wireless Verizon Wireless owns and operates the nation's most reliable wireless network, serving 51.3 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log onto the of Verizon Wireless Multimedia Library at